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Home / Archives for Marty Zwilling

Marty Zwilling

7 Keys to a Compelling Investor Executive Summary

Aug 7, 2015 By Marty Zwilling

  Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. As a model, think high-quality marketing collateral, with text and graphics in columns and sidebars, but focused on the value […]

Filed Under: Working with Investors Tagged With: Business Plan, Investors, Marty Zwilling

7 Tips on Building Better Connections with Your Team

Jul 29, 2015 By Marty Zwilling

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. But fortunately, team building is a skill that can […]

Filed Under: People Skills Tagged With: Leadership, Marty Zwilling, Relationships, Team

The Peter Principle Can Paralyze Your Startup Team

Jul 23, 2015 By Marty Zwilling

The good news is that recent big company financial woes and layoffs have generated a flood of candidates with real experience seeking positions at startups. The bad news is that many of these frustrated employees may have already reached their level of incompetence (The Peter Principle). They are not the ones you need in the […]

Filed Under: Creating a Plan Tagged With: Culture, Employees, Hiring, Marty Zwilling, Startups

Grants May Be Free, But They Do Come at a Price

Jul 16, 2015 By Marty Zwilling

grants-may-be-free--but-they-do-come-at-a-price
Every investor in your startup, even friends and family, normally expects a share of your company (equity), which means your return for all your effort goes down quickly.

Filed Under: Funding a Startup Tagged With: Government, Grants, Marty Zwilling, Seeking Funding

8 Lessons for Entrepreneurs from the Shark Tank

Jul 9, 2015 By Marty Zwilling

8-lessons-for-entrepreneurs-from-the-shark-tank
As an advisor to entrepreneurs and active angel investor, I often get questions about the realism of the Shark Tank TV series, compared to professional investor negotiations.

Filed Under: Funding a Startup Tagged With: Investors, Marty Zwilling, Seeking Capital

How Entrepreneurs Attract Friends, Family and Fools

Jul 1, 2015 By Marty Zwilling

how-entrepreneurs-attract-friends--family-and-fools
Many first-time entrepreneurs find themselves unable to bootstrap their startups, and also unable to find early funding at the venture capital level or even with angel investors.

Filed Under: Funding a Startup Tagged With: Angel Investors, Family, Friends, Marty Zwilling, Seeking Funding, Startups

These 8 Groups of People Will Never Start a Business

Jun 19, 2015 By Marty Zwilling

these-8-groups-of-people-will-never-start-a-business
Every entrepreneur I know is dismayed by the number of friends who approach them with a line such as “I have an even better idea that will change the world, and one of these days I’m going to get around to starting my own business.”

Filed Under: Personal Readiness Tagged With: Getting Started, Marty Zwilling, Personal Outlook

10 Principles Define Your Startup as Open versus Closed

Jun 10, 2015 By Marty Zwilling

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors.

Filed Under: Open Culture Tagged With: Culture, Marty Zwilling, Values

6 Keys to Proving a Viable Startup Business Model

Jun 3, 2015 By Marty Zwilling

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Even if you are bootstrapping your business, and you are the only investor, you should be asking yourself the same question.

Filed Under: Funding a Startup Tagged With: Angel Investors, Business Model, Marty Zwilling, Seeking Funding

Realistic Strategies for Funding Product Development

May 27, 2015 By Marty Zwilling

Angel investors and venture capitalists are looking for startups with real products and a proven business model, ready to scale. Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology.

Filed Under: Funding a Startup Tagged With: Investors, Marty Zwilling, Product Development, Seeking Funding

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From the Editor’s Desk…

Small Biz Gems

“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.”  —Warren Buffet

 

“I have not failed. I’ve just found 10,000 ways that won’t work.”  —Thomas Edison

 

 

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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Run & Grow

Business Continuity: Everything You Need to Know

May 14, 2022 By SmallBizClub

 Learning Strategies to Help Your Employees Get Hooked

May 13, 2022 By Becky Wilson

Top Trends for Small Businesses This Summer

May 11, 2022 By Becky Wilson

Here’s What To Do If Your Small Business Is Tanking

May 10, 2022 By Jeremy Bowler

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