Today’s customer base is different than they were 20-30 years ago. But business owners know this right? They’ve talked about this right? Then why do we still see so many small businesses owners running their shops the same way they did when they opened their doors years ago with no thought on how to evolve, […]
You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.