Posts Tagged ‘Google analytics’
Why Bounce Rate No Longer Exists in Google Analytics 4
What is Bounce Rate? How is bounce rate defined? The answer: It depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site. Bounce rate in particular may be the most subjective…
Read MoreWhat is Dwell Time and Why It’s Important for Every Business
Dwell time is simply the amount of time visitors stay on any web page on a website. Obviously, the longer a visitor stays on a particular page the better, because they are then much more likely to convert to a customer. Dwell Time is measured in minutes and seconds as an average time for a…
Read MoreWhat is Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features, but a total to their current analytics platform (Universal Analytics). GA4 is built with machine learning at it’s core, focusing…
Read More