Why Bounce Rate No Longer Exists in Google Analytics 4

bounce rates

What is Bounce Rate? How is bounce rate defined? The answer: It depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site. Bounce rate in particular may be the most subjective…

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What is Google Analytics 4?

On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features, but a total to their current analytics platform (Universal Analytics). GA4 is built with machine learning at it’s core, focusing…

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