What is Bounce Rate? How is bounce rate defined? The answer: It depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site. Bounce rate in particular may be the most subjective […]
Google analytics
What is Dwell Time and Why It’s Important for Every Business
Dwell time is simply the amount of time visitors stay on any web page on a website. Obviously, the longer a visitor stays on a particular page the better, because they are then much more likely to convert to a customer. Dwell Time is measured in minutes and seconds as an average time for a […]
What is Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features, but a total to their current analytics platform (Universal Analytics). GA4 is built with machine learning at it’s core, focusing […]
