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Home / Archives for Google analytics

Google analytics

Why Bounce Rate No Longer Exists in Google Analytics 4

Jan 5, 2022 By SEER Interactive

What is Bounce Rate? How is bounce rate defined? The answer: It depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site. Bounce rate in particular may be the most subjective […]

Filed Under: Technology Tagged With: Google analytics

What is Dwell Time and Why It’s Important for Every Business

Oct 25, 2021 By Michelle Symonds

Dwell time is simply the amount of time visitors stay on any web page on a website. Obviously, the longer a visitor stays on a particular page the better, because they are then much more likely to convert to a customer. Dwell Time is measured in minutes and seconds as an average time for a […]

Filed Under: Technology Tagged With: Google analytics

What is Google Analytics 4?

Nov 10, 2020 By SEER Interactive

On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features, but a total to their current analytics platform (Universal Analytics). GA4 is built with machine learning at it’s core, focusing […]

Filed Under: Website Tagged With: Google analytics

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From the Editor’s Desk…

Small Biz Gems

“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.”  —Warren Buffet

 

“I have not failed. I’ve just found 10,000 ways that won’t work.”  —Thomas Edison

 

 

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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Run & Grow

3 Most Devastating Small Business Pitfalls (and How to Avoid Them)

May 17, 2022 By SmallBizClub

7 Ways to Improve Your Fleet Management Workflow

May 16, 2022 By Eleanor Hecks

Business Continuity: Everything You Need to Know

May 14, 2022 By SmallBizClub

 Learning Strategies to Help Your Employees Get Hooked

May 13, 2022 By Becky Wilson

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