Back in March, when the COVID-19 pandemic began to hit the United States in full force and businesses told employees to work from home, many workers thought they’d be back to business as usual fairly quickly. All that changed when cases of the disease began to climb and companies were required to adapt to a […]
Leadership and Empathy
Surprisingly, one of the characteristics I see too many managers lacking is empathy. One would think otherwise, after all, most sales managers have been sales people at some point in their career. We would think these managers would have deep understanding of the challenges sales people face every day. Perhaps there’s a switch, of some […]
What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.