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Home / Archives for Customer Experience

Customer Experience

Go for the Win-Win

Mar 21, 2013 By Fran Tarkenton

If a business owner were just thinking of himself or herself, then the business would never make it. Sure, things might be ok for a little while, but long-term sustainable success only comes when your business is focused on other people. Going for a win is not enough; you need the win-win.

Filed Under: Relationships Tagged With: Culture, Customer Experience, Differentiation, Leadership, Managing Employees, Partnerships, Relationships, Value

Pinterest Tips for Small Business

Mar 15, 2013 By Harry Kierbow

For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.

Filed Under: Online Marketing Tagged With: Advertising, Branding, Customer Experience, Marketing, Online Strategy, Pinterest, Social Media, Word of Mouth

Always Keep Your Promises

Mar 8, 2013 By Matt Tarkenton

To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.

Filed Under: Customer Service Tagged With: Branding, Culture, Customer Experience, Differentiation, Keys to Business Success, Mistakes, Relationships, Word of Mouth

Educate Your Customers

Dec 21, 2012 By Will Adams

It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.

Filed Under: Marketing Plans Tagged With: Advertising, Communications, Customer Acquisition, Customer Experience, Differentiation, Keys to Business Success, Marketing, Relationships, Relevant Benefits, Research Tools, Sales Strategies, Saving Money, Solving Problems, Value

What Is Customer Service Really About?

Dec 20, 2012 By Edwin Bevens

Strong customer service is a valuable asset for a business creating a great customer experience. But how do you measure great customer service? A new suggestion is called Customer Effort Score, measuring how easy it is for customers to solve problems with your business.

Filed Under: Customer Service Tagged With: Customer Experience, Customer Loyalty, Customer Service, Customer Service Satisfaction Effort Matthew Dixon Karen Freeman Nicholas Toman Stop Trying to Delight Your Customers Harvard Business Review Loyalty, Solving Problems

The Brand of You

Dec 20, 2012 By Scott Miller

Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.

Filed Under: Marketing Innovations Tagged With: Branding, Communications, Culture, Customer Experience, Differentiation, Establishing Priorities, Keys to Business Success, Leadership, Personal Outlook, Product Development, Relevant Benefits, Value, Word of Mouth

Marketing for Repeat Business

Dec 20, 2012 By Scott Miller

The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.

Filed Under: Marketing Innovations Tagged With: Branding, Customer Experience, Keys to Business Success, Marketing, Marketing Repeat Business Philosophy Branding Sales Strategies Word of Mouth Value Tracking Data Product Development Customer Experience, Philosophy, Product Development, Sales Strategies, Tracking Data, Value, Word of Mouth

Advertising through Your Customers

Dec 20, 2012 By Scott Miller

The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Branding, Business Services, Communications, Customer Acquisition, Customer Experience, Customer Loyalty, Establishing Priorities, Innovation, Keys to Business Success, Marketing, Networking, Product Development, Relationships, Sales Strategies, Saving Money, Tracking Data, Value, Word of Mouth

Focus on Your Top Priorities

Dec 19, 2012 By Chris Barnes

It seems like there’s never enough time in the day to do all the things you want to do. In fact, sometimes it seems like there’s not even enough time to do all the things you need to do! Entrepreneurs must prioritize their most important tasks to create a strong foundation for the business.

Filed Under: Best Practices Tagged With: Customer Acquisition, Customer Experience, Establishing Priorities, Focus on Your Top Priorities Customer Acquisition Experience Establishing Leadership Mistakes Overcoming Obstacles Personal Outlook Relationships Setting Goals Jamillah Warner Nobuko Solutions, Leadership, Mistakes, Overcoming Obstacles, Personal Outlook, Relationships, Setting Goals

Principles of Social Marketing

Dec 19, 2012 By Harry Kierbow

Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.

Filed Under: Online Marketing Tagged With: Communications, Customer Experience, Facebook, Marketing, Networking, Online Strategy, Philosophy, Principles of Social Marketing Communications Customer Experience Online Strategy Relationships Social Media Solving Problems Networking Philosophy, Relationships, Social Media, Solving Problems, Twitter

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