If a business owner were just thinking of himself or herself, then the business would never make it. Sure, things might be ok for a little while, but long-term sustainable success only comes when your business is focused on other people. Going for a win is not enough; you need the win-win.
Customer Experience
Pinterest Tips for Small Business
For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.
Always Keep Your Promises
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.
Educate Your Customers
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
What Is Customer Service Really About?
Strong customer service is a valuable asset for a business creating a great customer experience. But how do you measure great customer service? A new suggestion is called Customer Effort Score, measuring how easy it is for customers to solve problems with your business.
The Brand of You
Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.
Marketing for Repeat Business
The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.
Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
Focus on Your Top Priorities
It seems like there’s never enough time in the day to do all the things you want to do. In fact, sometimes it seems like there’s not even enough time to do all the things you need to do! Entrepreneurs must prioritize their most important tasks to create a strong foundation for the business.
Principles of Social Marketing
Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.
