Have You Called Your Office Lately?

Too often our customers and potential customers can see the holes in our first impressions much easier than we can. As a matter of fact, we are so familiar with our own business that it is hard to see with the eyes of an outsider.
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5 Ways to Brand Like the Fortune 500s

Branding can be daunting at the best of times. For small- to medium-size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like me, you’re constantly educating yourself on ways to fine-tune your brand.
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Set a Customer Service Culture with Three Steps to Welcome

What pleases one customer may easily disturb another. But you’ve got to do something. So what should you do? Should your customer service culture be reserved and polite, or outgoing and friendly? Should you be fast and efficient, or personal and attentive? Should you initiate contact and offer immediate help, or wait discreetly until you are asked?
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Humanizing Your Customer Service

Customer service gives your company an opportunity to build a strong relationship with customers at a critical point. If they’re calling for help, then they’re likely frustrated. All too often, customers are greeted by “customer service robots.” Everyone’s familiar with this type of representative.
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Improve Customer Service by Designing with Clients in Mind

It’s easy to get caught up in designing new things that are “cool” or “elegant” or “hot.” But if you don’t keep your customer in mind throughout, you could end up with an investment that’s “not.” Keep clients in the forefront of your mind with every decision and you can improve customer service quality.
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Why Busyness May Be Killing Your Business

My biggest adjustment when I started my business was that no matter the issue, all paths led to me! Finding new clients, setting the business strategy, agreeing the needed partnership, preparing the materials for the meeting, or managing the vendor registration? Yes, all me. The diversity and volume of topics on my “to do” list was overwhelming at times.
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5 Ways to Turn Indifferent Customers Into Raving Fans

Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly.
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