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Home / Archives for Chad Pollitt

Chad Pollitt

The Native Advertising Arms Race is Underway

Jun 11, 2015 By Chad Pollitt

The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.

Filed Under: Online Marketing Tagged With: Advertising, Chad Pollitt, Digital Marketing, Online Strategy

The Content Marketing Ecosystem is at a Crossroads

May 15, 2015 By Chad Pollitt

Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online.

Filed Under: Online Marketing Tagged With: Advertising, Chad Pollitt, Content Marketing, Growth

5 Strategic Tips for Paid Content Distribution on Native Social Channels

Mar 26, 2015 By Chad Pollitt

Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.

Filed Under: Online Marketing Tagged With: Chad Pollitt, Content Marketing, Online Strategy, Social Media Marketing

Sponsored Content: 12 Tools to Help You Get Started

Feb 24, 2015 By Chad Pollitt

With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.

Filed Under: Online Marketing Tagged With: Advertising, Chad Pollitt, Content Marketing

Introducing Earned, Owned and Paid Native Content Discovery

Dec 12, 2014 By Chad Pollitt

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Chad Pollitt, Content Marketing, Lead Generation

Advertorials in the Age of Content Marketing and Promotion

Dec 5, 2014 By Chad Pollitt

Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.

Filed Under: Marketing Innovations Tagged With: Advertising, Chad Pollitt, Content Marketing

Content Marketing Must Evolve to Marketing Content, or Else

Nov 20, 2014 By Chad Pollitt

For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.

Filed Under: Marketing Innovations Tagged With: Chad Pollitt, Content Marketing, Inbound Marketing, Marketing

How 3 Brands Won Big with Content Promotion

Oct 3, 2014 By Chad Pollitt

More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.

Filed Under: Advertising and Lead Generation Tagged With: Chad Pollitt, Content Marketing, Media

Promote Your Content Using Paid, Earned and Owned Channels

Sep 25, 2014 By Chad Pollitt

Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.

Filed Under: Advertising and Lead Generation Tagged With: Chad Pollitt, Content Marketing, Email, Lead Generation, Social Media

The 2014 State of eCommerce SEO

Aug 25, 2014 By Chad Pollitt

It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for eCommerce companies. Google and the other search engines have made huge strides at making sure they serve up only the best problem-solving content in their index.

Filed Under: eCommerce Tagged With: Chad Pollitt, ECommerce, Search Engine Optimization, Website

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