The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.
The Content Marketing Ecosystem is at a Crossroads
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online.
5 Strategic Tips for Paid Content Distribution on Native Social Channels
Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.
Sponsored Content: 12 Tools to Help You Get Started
With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.
Introducing Earned, Owned and Paid Native Content Discovery
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor
Advertorials in the Age of Content Marketing and Promotion
Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.
Content Marketing Must Evolve to Marketing Content, or Else
For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.
How 3 Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.
Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
The 2014 State of eCommerce SEO
It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for eCommerce companies. Google and the other search engines have made huge strides at making sure they serve up only the best problem-solving content in their index.