Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far […]
How to Find Opportunity in a Paid Search Strategy
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.