Posts Tagged ‘Audience’
Let’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “Measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way. Sure, having clearly defined metrics relating to bigger picture KPIs is…
Read MoreA Better Business Model: Audience First, Product Second
It’s not really news to say that most businesses fail. If you are like most entrepreneurs, the first startup is surely a failure. According to OnStartups.com, first-time entrepreneurs have just an 18% success rate. Not even a two in 10 chance? Want better news? Henry Blodget, co-founder of Business Insider, places the success rate of…
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