a/b test Archives

Dynamic Content in LinkedIn Ads: How to Personalize Campaigns at Scale

By Lyle Small | Nov 25, 2024

workers analysing statistics and using laptop during meeting

Personalization has become a critical component of successful marketing strategies. Audiences are no longer satisfied with generic messages; they expect content that speaks directly to their needs and interests. For businesses leveraging LinkedIn, dynamic content offers a powerful way to deliver personalized experiences at scale. By tailoring your messaging and visuals to individual audience segments,…

Use a Feedback Tool for A/B Testing and Website Experimentation

By Lyle Small | Sep 11, 2024

Group of young business people discussing something while working together in the creative office.

Optimizing a website for user experience and conversions is a continuous process. Whether it’s refining the layout of a landing page or experimenting with different call-to-action buttons, businesses are constantly looking for ways to improve how users interact with their websites. One of the most effective methods for making informed changes is A/B testing, which…