A Startup Goldmine: Combining Healthcare and Technology

In addition, the healthcare field is a universe of opportunity in a world in which everything has become digitized. The savvy entrepreneur should definitely contemplate the possibility of entering into that sphere.

Why Technology?

The devices and apps available for the health conscious consumer have escalated exponentially in the last few years. There are big name companies providing ordinary people with up-to-date data in reference to their overall levels of fitness and health—think pedometers and calorie counting apps.

Believe it or not, there are additional apps that help diagnose and treat certain ailments! If the users of these apps are uncomfortable with their results, there are companies willing to test urine and blood via snail mail packages and then provide preventative suggestions based on those results.

If this isn’t satisfactory, another company has created an app that allows users to research local doctors and then make appointments online.

Finally, take into account the blossoming (perhaps, exploding is more accurate) realm of online forums and social networking groups! These portals enable patients to connect with medical professionals as well as others suffering from the same maladies. People might be reluctant to discuss their health concerns face-to-face, but the anonymity of cyber space makes all things possible.

Essential Employees

While it might make complete sense that acquiring a techy-type employee would be beneficial, don’t forget that you are delving into the healthcare world.

This means that you’ll also need to collaborate with people knowledgeable in that field. Don’t negate your nurse and doctor friends when developing your apps, sites and various devices.

Since there will be excessive amounts of data involved in ventures of this nature, a strong organizational leader and analyst will be of great benefit to your company too.

Essentially you’ll need to construct a business model that incorporates two sides of the personality spectrum, the introverted programmers and the extroverted communicators.

In reality, all companies need this basis because dealing with introverts from a customer service standpoint is hugely frustrating. Yet, having a programmer that spends time chatting, and caring about everyone else, will decrease productivity exponentially. While we’d love to tell you to find people with a happy medium, we also want your efforts to be successful, not futile!

The Technicalities

Don’t forget to make your apps, programs and devices user friendly and attractive. The concept of healthcare and medicine can often be intimidating. People get nervous just talking about the things that ail them. Therefore, it’s really important that you create appealing designs and easy to understand instructions for use.

Got the Idea? Now, Get the Money!

Getting a business started in your head is often (read that: almost always) easier than actually seeing it come to fruition. Now that you’ve determined to create a healthcare based app, program, or device, you’ve got to raise funds.

First, banks are a little hesitant to fund startups and investors like to see that you’ve got a good amount of progress already going on. They want to see the products already developed, not just sketched out on a wipe board or some elegant portfolio. Tangible defeats imaginary any day.

Therefore, you should consider seeking out crowdfunding options. These are the newest thing on the market and they are helping small business owners with big dreams, grab the stars. People like to help each other and when they can add just a little to a cause or concept they find worthy, it gives them a sense of ownership in its success. Who doesn’t want to succeed? Don’t be afraid to reach out to your fellow man through crowdfunding sources like Indiegogo, Kickstarter, or GoFundMe.

Finally, the truth is, entrepreneurs in the health technology field raised nearly $850 million in the first half of 2013. The money is there for the taking. Indeed, the pearl is available in this great oyster! Don’t miss an opportunity to get a piece of the value found in helping others meet their healthcare needs, while creating a business you can love working for.

The World is Your Oyster, Get to Shucking!

Nothing worth acquiring will come easy. You’ll have to hold your breath, take your time and dig deep in more ways than we can allude to here.

Combining health care and technology might be the genius entrepreneurial opportunity you’ve been looking for. But it is so much more than that; this startup idea will allow you to help your fellow man through some of the darkest moments health issues might induce. Go for it!

Author: Jessica Adams writes for the Denver Low T Medical Clinic. She has helped them realize the importance of an online presence—not only from a marketing standpoint, but as a customer service resource too. Since offering online support for the Low T clinic, Denver patients have been able to connect with other men suffering from similar issues.