In today’s modern world, the internet has become a crucial part of our lives. It has a solution to every problem. From booking a cab to reach a destination, the internet got it all to order food online. Undoubtedly, we are moving towards a world that would be nothing without the internet.
As every year comes up with new trends in the market, 2020 was not an exception. COVID-19 pandemic in 2020 has shifted us towards online shopping. More and more people have started using eCommerce stores, and these brands got a massive benefit from it.
An eCommerce store must sell those products which are high in demand. For example – Plantraw is an eCommerce store that sells plant-based, raw, and vegan products which have recently overtaken animal-based diet.
In 2020 alone, the number of online shoppers has increased to 2.05 billion, and it is predicted to increase more in the upcoming years, according to Sleeknote. With these growing numbers and rapid changes in consumer behavior, it’s the right time for you to understand the power of eCommerce to take your store online.
Benefits of eCommerce For Small Businesses
So, what is fueling this new trend? How can eCommerce benefit small businesses? What are its benefits? Let’s dive in.
1. Attract A Wider Customer Base
There is no denying that an eCommerce store can capture a wider audience than a local offline store. When you set up your online store, your customers are not restricted by their geography. You can sell almost anything to your audience, no matter what their location.
However, if you don’t want to get into international shipping initially, you can still be able to sell to a broader audience within your country. A small business’s benefit comes from how the amount of the increased sales is made with almost no additional cost.
2. Get Access To Commercial Platforms
To get more sales and revenue, as a small business owner, you need to ensure that your target audience is able to find you and your products online. To do this, you can run SEO campaigns to increase your website’s visibility and generate traffic.
Initially, your website might not look engaging to the audience, but eCommerce doesn’t just happen on single websites. Tons of commercial platforms are open to all, no matter the size of the business.
Platforms such as Amazon and Etsy can be a great start for any small business. These platforms show how these sites offer analytics tools and help with sales and shipping. You can also be on a level playing field on different eCommerce platforms to help customers save time and money.
3. Offer More Personalized Services
eCommerce stores offer personalization opportunities to small businesses. It is a great opportunity for business which create products according to customer preferences. In this case, you need to focus on mass production to make it in the eCommerce market.
When you understand your audience and their preferences, you can start offering more personalized solutions. Today, customers love to twitch their products and buy something that isn’t available for everyone else – uniqueness and personality are the big words of the decade, if not century.
4. Provide An Easy Way To Shop & Sell
With the introduction of eCommerce, the buying process has made it a lot easier. Not only can it be easier for you to sell as a small business owner, but the customer also benefits from the integrity and ease of shopping this way.
The integrity can help your small business, as customers search online before visiting a local shop. That said, if you can provide a niche service, the customer is likely to opt for the ease of online shopping rather than start looking around.
5. Lower Operational Costs & Higher Business Revenue
Old marketing practices can cost you a lot, and somehow, you won’t achieve the desired outcomes. However, you can target the whole world with an online store just by sitting at your location.
Small business owners do not have to depend on the local people to see their marketing messages and come to the store. They can market their products worldwide and attract domestic as well as international customers. Clearly, with an eCommerce store, you can get a higher ROI with minimum investment.
Undoubtedly, eCommerce has revolutionized the way businesses sell. Small businesses should consider selling online not just to increase revenue but as a way to more connect with their audiences and expand their name.
In the upcoming years, there would hardly be any brick-and-mortar store. Everything is going to be internet-dependent.
If your business is not a part of this booming industry, then it’s the right time to think and get into it as soon as possible to enjoy growth, sales, and revenue.