Thanks to the use of the smartphone, which is something more than 77% of Americans own, consumers can be almost anywhere and everywhere, all at the same time. From social media platforms and websites to apps and more, there are countless ways for consumers to interact with brands online.
While this is good news, it also creates a new challenge for business owners. Now is the time to develop an effective digital marketing strategy that will produce the desired results. Not only does this marketing strategy have to grab the attention of potential customers, but it also has to stand out from the competition.
While this may seem like a huge challenge for digital marketers, thanks to innovative solutions like Sales Force automation and certain tactics like SEO, it is possible to develop a digital marketing strategy that achieves the desired results. Keep reading for some tips to help create an effective digital marketing strategy for your business.
Assess Your Existing Tech
Understanding how your budget is allotted and if there are gaps in the workflow can help you save money and time. Some questions you can ask your team to determine the technology needed to achieve your goals include things like, what type of voicing do brand personals prefer, and is there an aligned message across all channels?
Some of the core platforms you need to have in place for any effective digital marketing strategy include a CMS, marketing automation, CRM, content management platform, and social media tools. After you have the essential platforms in place, you can begin aligning your objectives along with the capabilities of your chosen technologies.
Highlight Your Active Sales Channels
The pandemic in 2020 changed the world. Today, consumers want to know if your business can continue to cater to their needs. It is important to focus on your operational sales channels and make sure you audit your messaging to focus on those things. Try not to mislead consumers and discuss a channel that is not currently open.
Focus on Conversions, Not Only Leads
An important pillar of creating a digital marketing strategy is your data. The data and metrics you need to influence each decision and action that a marketing team takes. In the modern market, this means that you sort through all the data to understand better where your potential customers are spending time. This includes the websites and social platforms they use. Once you have this information, you should target them using specific content.
Even though B2C marketing efforts will usually cast a wider net and just hope for the best, new advances in machine learning and big data have made it possible to dig a bit deeper and impact your conversion rates on individual levels. When you target specific audience segments and demographics with certain types of product recommendations, incentives, and types of content, marketers can go further into pushing a customer’s decision to make a purchase.
Optimize Efforts for SEO
Even though SEO optimization may be mentioned with B2C circles more often, it is also essential for the B2B environment. You need an SEO specialist who can work to ensure that your content is optimized and focuses on keywords, URL structure, and HTML formatting that is Google-friendly and correlates with the product keywords being used.
Creating an Effective Digital Marketing Strategy for Your Company
When it is time to create a digital marketing strategy for your business, getting it right the first time can be challenging. While this is true, you can take steps to ensure the desired results of your efforts are seen. When it comes to creating an effective digital marketing strategy, you have a lot to consider. Keep the tips and information here in mind to achieve the desired results, regardless of what type of company you have or the industry you serve. Being informed is the best way to ensure that the desired results are achieved.