Many elements come together in digital marketing to boost a company’s search visibility. The goal is to ensure that potential customers and clients will be able to access their website. When potential consumers or clients visit their website, they have a great opportunity to demonstrate their products and services, which could lead to conversions.
Every digital marketing effort is built on the foundation of search engine optimization, or SEO. It is essentially a must-not-forget aspect of the marketing campaign, which implies that this phase of the SEO strategy plan must be present in order for the marketing campaign’s success rate to rise.
New insurance SEO methods have emerged as search user behaviors have evolved, thanks in part to the rise of mobile computing devices such as smartphones and tablets. One of these is the concept of local SEO, which is an important component of SEO for insurance agents, agencies, MGAs and brokers. Below are the best practices for insurance agencies looking to use this powerful new search strategy to boost website traffic.
It is important to create high-quality content when it comes to SEO. It’s imperative to think about the problems or questions your prospects are trying to solve before producing content that addresses them. Benjamin Aronson from FinancePonds adds that “if a company wants to increase its benefits offerings, it can write a blog article about new options like telemedicine and flexible spending accounts. They can enhance their incoming traffic and improve your search engine rating by following these tips.”
“You need to know what your target audience wants before you can develop great content, which is why keyword research is so important in your insurance SEO strategy,” says Tommy Gallagher from Top Mobile Banks. There are numerous keyword research tools available, but you can simplify the process by starting with Google.
Rather than prioritizing keywords, Google now promotes content that assists individuals in solving their problems. Go to Google and type in a term like “health insurance” to find ideas for things to address. Related queries, such as “health insurance plans” and “health insurance quotes,” will emerge. These findings can help you understand the issues that your target audience is trying to solve, so you can customize your content accordingly.
Link-building is a key element of your insurance SEO strategy. According to recent studies, the higher a website’s ranking on Google, the more high-quality backlinks it has. This can be accomplished in a variety of ways. You might write a guest blog for another insurance website and link back to your agency’s website, or you could make health insurance infographics and share them on social media with a link to your website. Sep Niakan from Condoblackbook adds that ” A good strategy is to include key insurance industry influencers in your blog content. If you mention these influencers, they are likely to link back to you.”
Utilize Social Media
The days of using social media sites purely to keep in touch with friends and family are long gone. Entrepreneurs all over the world are using the power of social media. Improve your insurance business by using Facebook and Twitter, as well as other social media sites.
Jason McMahon from Bambrick adds, “On social media, users are attracted to interesting posts and videos. These potential clients learn about your company through social media sites, and you may turn them into customers by engaging them in discussions about how your product meets their needs.” Videos can also be used to increase client engagement. You may create tutorials to attract clients, then leverage social media links to drive more traffic and improve your search engine visibility.
Optimize for Mobile
More than 60% of Google searches are conducted on a mobile device. On smartphone or tablet screens, websites that aren’t mobile-responsive get distorted, making it nearly impossible to navigate and engage with the content. Diego Cardini from The Drum Ninja says, “Making sure your pages look great and function well on mobile devices improves the user experience, lowering bounce rates and keeping users on your site longer.” Google considers this value so important that it will index websites based on their mobile versions first, prioritizing mobile-optimized web pages.
Although an insurance SEO strategy may seem to be a difficult topic, it does not have to be. At its most basic level, SEO helps you in providing relevant online content to business owners looking for an employee insurance policy. SEO can help you build your brand, drive relevant visitors to your website, and establish yourself as an industry authority.