Many businesses try to slash their prices to the lowest level possible in hopes that consumers will flood through their doors. They think they can vacuum up more customers who want to take advantage of lucrative deals. While low prices are important, it’s a simple fact that other aspects like good customer experienceare far more important for success.
Here’s how you can guarantee that every consumer who engages with your business has a tremendous experience.
Customers want memories more than savings
It’s increasingly recognized that the key to consumer happiness is experiences over products. That’s why excellent customer experience trumps offering low prices. This is especially true when hooking your customers onto your brand so they keep returning. You obviously shouldn’t shun quality just because people derive greater joy from purchasing experiences than things. But that fact should keep you focused on how your customers remember their overall experience.
This is true whether we’re talking about brick-and-mortar stores or digital websites offering goods or services. Restaurants want to offer fairly priced meals so that patrons make reservations. They also understand that the quality of the meal, the atmosphere of the room, and the overall experience is vastly more important than the figure at the end of the bill. Customers won’t shun a place because the salmon was expensive, but they will if they find a hair in their food or if the waiter spills wine on their dress.
People Skills Rule
Similarly, digital marketers understand that they can only make money consistently if customers on the web enjoy navigating their website and easily find all they’re looking for. This should serve to reinforce the important point that you need excellent employees to deliver a fantastic customer experience akin to great home care. Charismatic employees with people skills and a strong ability to positively represent your brand are imperative for long-term success no matter which industry you’re in.
Developing a strategy for success
Now that you understand how important it is to focus on providing an amazing customer experience that won’t soon be forgotten, you can begin developing your strategy for success. If you’re trying to succeed in the 21st century economy, it’s almost a necessity that you have an extensive digital footprint, so consider checking out how to optimize your customer’s digital experience. Shoddy web design and an unwillingness to commit to a seamless digital experience will both send customers running away from you in droves.
Similarly, you should focus on developing a positive brand that’s not mentally associated with excessive consumption but rather positive experiences. Thanks to immensely savvy marketing campaigns, people don’t think of heart disease or low-quality food when they imagine McDonalds; rather, they imagine happy children playing with toys from their kid’s meals. The enchanting experience of running on the playground or playing with a toy simply trumps the reality of the low-quality food the company is peddling, and that’s why kids scream at mom to head for the nearest McDonalds.
Low prices can entice many consumers looking to save, but you’ll see even more success by peddling fantastic and memorable experiences. If your customers had a marvelous shopping experience when interacting with your business, they’re more likely to share news about your brand with friends, return for future purchases, and consider your company to be amongst their favorites.