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The New Trend in Drop Shipping – Baby Clothes

Baby boy in a fairy tale. Sailor on a ship at sea

Is drop shipping a safe business choice?

Why dropship baby clothes?

How can it be beneficial?

If you are struggling to get satisfactory answers for the above, you’re at the right place.

Research states that the baby product industry is worth $24 billion, with baby clothes being among the most popular products. In fact, the industry has been increasing at an annual rate of 7.4%. And, there aren’t many markets that observe such an increase year after year. Wondering why? Well, the world will always need baby clothing, and its target audience, i.e., new parents, are always enthusiastic about making a purchase.

If you are still figuring out if this is the right business to jump in, let us help you understand it better.

Why Dropship Baby Outfits?

The great thing about drop shipping baby outfits is that you get a diverse choice of products to sell. Right from jumpsuits to t-shirts and pants to traditional woolens to clothes made from sustainable materials, and a lot more. You need to identify the demand in the market and come up with some extraordinary marketing tactics to outperform the competition.

Besides, today’s parents are more likely to order baby clothes online instead of visiting a physical store. These days, COVID-19 being the main reason for this. However, some other factors that seem to be favorable for online shopping include lack of time, limited product variations, high prices, low quality, and a lot more. So, if you are thinking to dropship baby outfits, nothing can be more righteous.

Just remember to modify your drop shipping business in a way that meets consumer demands and helps you climb the ladder of success.

Is it Profitable to Dropship Baby Clothes in 2021?

Irrespective of the political conflicts and economic downturns, people will continue to have kids and cherish them. Thus, this market segment will only keep rising.

According to a Fortune Business Insights survey, the global baby apparel market size was USD 62.04 billion in 2019. It is estimated to reach USD 82.54 billion by 2027, demonstrating a CAGR of 4.2%. The changing fashion trends and the growing social media influence are crucial factors expediting the baby clothing market.

These numbers make it evident that the financial prospects of this industry are only going to rise. It can bring you considerable profits in 2021 and the following years, provided you do it right.

Here’s How You Can Dropship Baby Outfits the Right Way

 1.      Choose Your Niche

As mentioned earlier, there’s a lot that you can sell when it comes to baby clothes. Moreover, there are some reputed names in the industry with whom you can not directly compete. So, it is vital first to define the niche. It can be anything of your audience’s interest – baby hats, dresses, shoes, jumpsuits, etc. This helps you focus and specialize in a specific domain, earn loyal customers, and double down profits.

2.      Set Yourself Apart

The baby outfit market is highly competitive. Thus, you must offer something extraordinary or unique to outrank your competitors. For instance, you can sell themed clothes. The theme can be something trendy or the most in-demand – sports, animals, farm, Halloween, and anything you can think of. It is also a great idea to sell baby outfits based on different seasons – summer, winter, holidays, rain, snow, and more. Selling baby clothes with other movies, fictional, and special characters can also help you establish a different brand name in the industry.

3.      Determine Your Target Market

Your target audience is new parents, but what about the target market? By target market, we mean segmenting customers based on different factors.

  • Price-conscious consumers: Determine what your audience cares for the most. Is it low-cost options? If so, offer budget-friendly outfits.
  • Quality-conscious consumers: Does your audience see cloth quality over price? Great, bring them the top-notch quality baby clothes.

Once you analyze and narrow down your market’s preferences, it will be able to reach them more effectively and efficiently.

4.      Pay Close Attention to Your Product Information

The secret to drop shipping baby outfits is paying attention to product details. This includes material quality, age group, safety or cautions, and a few more which we have discussed below.

  • Manufacturing Details: These include the materials it is made up of, where it is produced, is it safe for babies, and similar details. It helps your customers make an informed choice.
  • Age and Size Chart: You can put an appropriate age and size chart with every product description. This can help buyers determine the best size for their toddlers. Alternatively, you can always seek the seller’s advice to put in the right size and age. Moreover, pay close attention to the feedback left from previous buyers. It can help you prepare the right chart.
  • Estimated Delivery Time: Always let your consumers know the time of delivery for their order. If the product delivery takes a longer time, you must inform your users about the same before they confirm the order. This enables you to build a good reputation.

Keep these in mind, and it will help you set up a successful drop shipping baby outfit business.

Wrapping Up

If you’ve chosen to dropship baby outfits, nothing can be more profitable. All you need is a great strategy and a defined niche. Unless you’re targeting a specific niche, no one can stop you from building your brand name in the baby apparel market.

Published: March 24, 2021

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Efrat Vulfsons

Efrat Vulfsons is the Co-Founder of PR Soprano and a data-driven marketing enthusiast, parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.

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