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Best Ways to Find and Retain Talent for Small Business

By: Jane Donovan


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According to a 2018 Goldman Sachs report, 7 out of 10 small businesses struggle to find and keep reliable and talented employees. The challenges are due to the rising skill gap caused by the retirement of baby boomers and the emergence of new technologies. The number of skilled workers in the market is limited.

The landscape of hiring employees has gradually changed with businesses using new technologies and offering huge perks to attract the best talent. This puts pressure on small businesses to match big offers or provide better benefits for employees.

Since we know it can be difficult for small businesses to keep up with the competition, here are a few strategies that you can use to attract and keep the best talent.

Growth Opportunities

When you give everything to a company, and they don’t give you a promotion, it can be a major buzzkill. Thus, small businesses need to offer growth options to attract the best talent.

Millennials have gradually outgrown baby boomers in the workforce. Interestingly, most millennials want to work in an organization that will allow them to grow.

However, most small businesses lack the financial resources to offer promotions with huge paychecks. In that case, the best solution is to provide flexibility – give employees a chance to grow into new roles. Another way is by providing learning material that’s favorable for their growth.

Onboarding Software

Onboarding Software is a program that automates the recruitment process. It also gets rid of the need for paper forms. The recruitment process matters because it’s the first impression that recruits will get about your company. The procedure has to be straightforward and easy to understand.

One of the best ways to do that is by using training manual software to streamline onboarding for new employees. This method makes it easier for recruits to study the company in-depth. Thus employees will be complacent with the principles that drive the small business.

Flexible Work Schedules

In general, work can be stressful, especially if the schedule is too tight for an employee to handle. Overworking employees will make them feel unappreciated and frustrated. Thus, it’s necessary to create a policy that lets employees have flexible hours.

Flexibility is achieved by making spaced out shifts or through an option to work remotely. This will make it easier for your employees to find a balance between their jobs and personal lives. A unique and varied experience will highly be appreciated, hence keeping your employees happy about their jobs.

Good Culture

If you want to keep employees, create a good workplace culture. Encourage workers to be supportive of recruits and assist them in learning the ropes.

It would help if you also encouraged a culture of transparency and honesty. Start being open with your workers. Tell them what the management is planning to do and how those actions will affect them. Please encourage them to contribute towards decisions that will affect them and work hard to build the synergy between all employees in your organization.

In summary, small businesses seem to have a significant problem retaining their most skilled employees. This calls for new methods to ensure employees have a suitable working schedule and a pleasant environment for growth. When your employees are happy about their work, they are less likely to leave. This will also help your small business grow.

Published: August 13, 2020

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Jane Donovan

Jane Donovan is a copywriter and blogger from the Deep South. She grew up taking vacations to the Gulf of Mexico and the lakes of Georgia before growing up, leaving her hometown for college, and studying aboard in Madrid, Spain, Jane majored in English and start working in journalism and copywriting just after college since 2005. Her main interests when it comes to writing are local marketing for mom and pop stores, often highlighting how those hometown companies can use digital marketing.

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