Any business owner can attract clients and grow their business by tackling the issues head on.
Coltyn Simmons doesn’t put up with problems in his industry, he fixes them. We chatted with him to learn about how other business owners can create solutions to their industry’s problems.
As a side note, his Update Before You Sell program is changing the real estate game because it eliminates the issues home sellers encounter before they become problems.
Let’s get into it.
Define Your Problems
Every business has problems, as does every industry and niche. If you want to be the innovator and forward thinking leader of your industry, you need to tackle something that is a known industry issue.
This might come to mind easily or you might have to do some digging.
“It is common knowledge that home sellers would make a higher profit on their home if they give it a bit of a refresh before listing,” said Simmons. “Tackling that problem was a no-brainer for me because of my architectural background. Take some time to brainstorm. Make a list of problems — without judgment, for your eyes only — that your industry faces. Then make a list of your personal strengths. Do any of them coincide?”
Choose just one problem to tackle based on what you think you can solve and which will make the biggest impact.
A SWOT, or ‘Strengths, Weaknesses, Opportunities, and Threats’, analysis is your next step. In this case, the solution to your problem is your opportunity.
“Figure out your strengths, your business’ strengths, and your team’s strengths,” said Simmons. “But don’t forget about the weaknesses as well as the features of your defined problem that you consider weaknesses. As far as threats go — how does this problem threaten your business or your bottom line?”
List out all the ways you could potentially solve your industry’s problem. Simmons’ solution was to create a business model that includes fixing sellers’ homes and listing and selling them, all in one place.
Implement Your Plan
From the last two steps, you should have enough information to move forward. The next part requires you to take action. Simmons built an entire business to solve his industry’s problem. Your solution might be grandiose and impactful, or it might mean making a small tweak to your already-structured business.
Whatever the case, now is the time to plan and implement your solution-based strategy.
If you’re wondering how this will attract more clients to your business, there are one of two answers:
- The problem you’ve chosen to solve does not directly affect the customer in any way, but does make your and your teammates’ jobs easier — which boosts efficiency and work output, thereby cushioning your bottom line. An indirect way to bolster your business.
- The problem you’ve chosen to solve makes the lives of your clients easier and makes you their number one place to turn when they are in need of services like yours — which boosts word of mouth organic customer growth.
Either way, once you’ve solved one problem, you can begin to solve more.
“It’s pretty addicting,” said Simmons. “The look on my clients’ faces when they see their home all spruced up, and again when I sell their home for way more than they expected before we did the refresh — it’s all so worth it. I love impressing my clients, and being solution-focused is the best way to do that.”
About Coltyn Simmons
Coltyn Simmons’ company Custom Fit Real Estate is the most innovative real estate brokerage in Las Vegas. Custom Fit is the only brokerage in the city which has a licensed general contractor. The company offers updates to homes in hopes of selling for the most money, in the shortest amount of time possible, at no out-of-pocket money. To learn more, visit https://www.simplehomesearch.com/