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4 Ways to Overcome Small Business Challenges in 2023

By: Becky Wilson


a team strategizing for future challenges

Over the last two years, businesses have learned to adapt during the pandemic to changing policies, rapid digitalization, and now a looming recession. This period has been hard for all businesses; however, small- and medium-sized businesses seem to be more impacted.

Reports from financial institutions and economic research predict that these challenges will extend and may worsen in the years to come. This isn’t to say that businesses won’t survive; it just means a tougher battle is ahead. This article highlights some of those challenges and provides tips on how to tackle them.

  1. Financial Management 

Failing to manage your finances properly can spell disaster for any business. To thrive, it’s crucial to track, organize, and plan your cash flow to ensure enough reserves are available to pay bills and keep the doors open. With continual inflation and increased costs for raw materials, these processes will grow even more crucial in the coming year.

To prepare for this, overhaul your financial system. Invest in accounting software and hire a professional to help you set it up. Gather past financial data and look at how you’ve performed in past situations. Additionally, look for ways to make budget cuts to pad your cash reserves without compromising the quality and efficiency of your work processes.

  1. Customer Retention

Consumer behavior has evolved—and there are plenty of sellers out there competing for people’s attention. Buyers aren’t just focused on a certain product, but rather on the satisfying experience that comes with it. They now enjoy the privilege of getting services in the comfort of their homes. For businesses to thrive in this new environment, owners need to create as much ease and positive experience as possible.

Observe what the competition is doing. Understand the target market. And ensure your services are solving a real need. You should also regularly engage with consumers and identify what resonates with them. Additionally, take advantage of the internet and social media by digitizing processes and prioritizing consumer comfort. Finally, communicate changes to customers when the need arises.

  1. Digitization

The business and digital worlds are becoming increasingly intertwined. Processes have been digitized, redundant workflows have been automated, and the use of software and AI is on the rise. All of this and more combine to contribute to today’s work environment and consumer experience. Any business that doesn’t come on board and evolve will eventually be obsolete.

For small businesses, the major obstacle to digital adoption is usually cost. With the uptick in the number of SaaS companies offering corporate software at subscription pricing, however, it’s easier for small businesses to join the digital bandwagon. A good example is jSign’s affordable document signing software that helps you append digital signatures to documents company-wide.

  1. Talent Recruitment

Employees are crucial to a company’s success, as they play a key role in overall performance. The race for talent recruitment has become more intense. Not to mention, work environments have evolved rapidly: Companies are experiencing massive skill gaps, and there is a real need to upskill or reskill a large number of the workforce. Many employees have re-evaluated their job and career path, resulting in mass resignations. Small businesses struggle more because they have to compete against the high salary offerings of larger corporations.

To tackle this challenge, business owners must reassess how they operate, including job flexibility, transformational leadership, diversity, and more, to ensure they stay competitive. Consider investing in staff training and cultivating a culture of continuous learning to bridge skill gaps. Additionally, create a positive work culture to reduce employee turnover. You can also make use of employee referrals to source talent.

Growing Your Small Business Better in 2023

Like large corporations, small-business owners also feel the tremors of any shock passing through the business world—and it can sometimes leave you with little time to prepare to weather the storm. By staying fluid and ready to adapt to relevant technologies, you’ll give your business a chance to grow faster than the competition.

Published: December 16, 2022

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Becky Wilson

Becky Wilson is a writing enthusiast with a deep interest in topics related to Financial Institutions. Spending a good amount of time researching around the same, whenever possible Becky also likes sharing the useful information with people who may find it helpful.

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