You’ve got a great location, good food, and a great atmosphere; now you just need to make sure your restaurant stands out. With so many choices for customers and so little time to spend on research before they make a choice, it can be hard to get noticed by potential customers who may not have heard of your establishment or seen any ads for it yet. If you want people flocking to your doors instead of theirs, then here are some tips on how to make your restaurant stand out from the crowd:
1. Find your niche
You should begin by identifying the niche you want to be in. The word “niche” has a very specific definition, but let’s start with some basics: A niche is a specific area of business where you can focus all of your efforts and stand out from other restaurants or businesses. When someone needs something in this area, they will think of you as the go-to person.
- Ask yourself what products/services are popular in your town/city/area? If there are already many businesses providing these things, then it’s probably not a good idea to focus on them as part of your niche.
- What do people love about my restaurant? This question may seem silly at first glance—I mean, who doesn’t like their own place? But if there isn’t anything unique about it (or if everything feels generic), then finding a niche might help set it apart from competitors who offer similar services and experiences (and can charge less).
2. Make sure the food (and drinks) are fantastic
The most important part of your restaurant is the food. If it’s not good, people won’t come back. They may even tell their friends not to go there. That said, there are many ways you can make sure that your customers enjoy the meal and experience. Your dessert menu should include sweets and desserts like this lemon meringue fudge.
Many restaurants buy pre-made sauces or other ingredients in bulk for their recipes and then just heat them up on site before serving them to customers. This is not only wasteful but also defeats the purpose of creating a great dish from scratch when you could be making it from raw ingredients instead!
3. Make it unique
The best way to make your restaurant stand out is to be unique. Don’t just copy what other restaurants are doing, and don’t be afraid of trying something new. The key is finding a way to make your restaurant stand out from the crowd and attract more customers than anyone else’s place in town.
To do this, you’ll have to create an experience that cannot be replicated elsewhere—something that makes people say “Wow!” when they walk in the door or sit down at their table.
4. Use high-quality ingredients
One of the most important things you can do to set yourself apart from other restaurants is use high-quality ingredients. This may seem obvious, but it’s not always easy (or cheap) to find good, fresh food that will entice your customers. If you start with a low-quality product and try to cover it up with a fancy presentation, people will see right through you—and they won’t want to come back.
5. Offer fun food for kids
Kids love fun food. If your restaurant has a kids’ menu, you’ll probably see them clamoring for it. Kids appreciate being treated differently from adults and having their own area of the restaurant that’s just for them is a way to cater to their needs as consumers.
While you should definitely offer healthy options on your kids’ menu, don’t make them too healthy—kids don’t want boring food! If possible, try making some of these dishes seasonal or even localized so they have more appeal as well:
- Chicken nuggets with habanero sauce
- Grilled cheese with tomato soup and fries (in fall)
- Macaroni and cheese made with real Wisconsin cheeses (in spring)
- Potato fries with potato on a stick seasoning
6. Provide gluten -free options
Gluten free is a growing trend in the food industry, and it’s not hard to see why: most people have friends and family members that are gluten intolerant, so providing these people with a safe dining experience will make them feel better about going to your restaurant. For example, this Dagwood Dog in Ekka Festival offers a gluten-free option. However, it’s important to note that gluten free items are often more expensive than their counterparts. While accommodating this cost is important for both marketing purposes as well as customer satisfaction, you should also be aware of some other factors related specifically to running a business on your own terms.
7. Give exceptional customer service
The most important part of running a restaurant is delivering exceptional customer service. This means being friendly, welcoming and attentive to your customers’ needs. It also means making them feel comfortable, asking about their experience and being respectful and polite.
8. Educate your employees about your restaurant
It’s important to train your employees so they’re prepared to handle the challenges of the job. Make sure they know how to take orders and serve customers, respond to complaints and special requests, deal with difficult situations like large parties or picky eaters, etc. If you provide training videos for them (or even just written instructions), it’ll help ensure that each employee is working from the same page and using uniform language when interacting with guests.
9. Keep your restaurant clean and presentable
It’s a sign of pride in your establishment. It shows people that you care about what they see and experience when they come into your restaurant. It also shows that you care about the environment, which will help to attract other environmentally-conscious customers.
If your employees are wearing uniforms or aprons, make sure to keep them clean too! This can be as simple as making sure each person has one clean uniform or apron at all times.
10. Take advantage of social media marketing
It’s important to use social media as a way to promote your restaurant and engage with customers, but it also has many other benefits. If you run a business in the community, then it’s good to stay connected with them and the local news. Social media sites are great at getting this information out there quickly and efficiently. You’ll be able to let everyone know about special events or deals that you have going on at the moment without having to spend money on advertising or pamphlets for every single person who comes into your restaurant every day.
We hope this post helped you to understand the importance of marketing your restaurant. Every business needs to attract customers and keep them coming back, so it’s important to know how to do that in a way that works best for your business. Now go out there and make sure everyone in town knows about your restaurant!