Franchising with a Business Partner
Franchising is a considerable endeavor that comes with its fair share of obstacles and rewards. The question is: Would you rather go it alone or with someone you trust? A business partnership is defined as two or more people who start or expand a business (or franchise) together. It can mean splitting everything 50-50 or…
Read More6 Ways to Retain Employees and Boost Your Bottom Line
While there is no way to accurately measure the exact financial cost of employee turnover, there is no doubt that it is both time-consuming and expensive. In addition, just the process of finding good employees in the first place can be somewhat like finding a needle in a haystack. When you find one, you want…
Read More5 Ways to Make Your Business More Successful in 2019
Success in the modern marketplace requires flexibility, planning and organization. Some ambitious entrepreneurs, unfortunately, believe that firing up a computer or opening a retail location is enough to start generating revenue. However, these go-getting industrialists soon find that running a business is more challenging than anticipated. With planning and patience, however, future business leaders can…
Read MoreWill Your Company’s Sale Be Celebration or Silence?
First, there are at least three types of exits I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest. Then in addition, there are the exits that returned some portion of capital, but nothing more. And finally, there are…
Read MoreBusiness Leaders: How Are You Combating Ageism in the Workplace?
Ageism is one of the ‘isms’ like sexism or racism, and occurs when someone is discriminated against, not because of their gender or race but because of how old they are. In the workplace ageism can take many forms, including being refused employment, dismissed, made redundant, or denied a promotion simply because you are considered…
Read MoreJumping on the Podcasting Bandwagon
As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan and one that rises to the top of that set is podcasting. Previously, I shared these statistics: The average US…
Read MoreRejoice! Business Meals Are Still Deductible
If you are a business owner who is accustomed to treating clients to sporting events, golf getaways, concerts and the like, you were no doubt saddened by the part of the tax reform that passed last December that did away with the business-related deductions for entertainment, amusement or recreation expenses, beginning in 2018. You can…
Read MoreThe Value of Retrospectives After Marketing Projects
For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media team thinks about how to boost engagement. Email marketers try to improve…
Read MoreMarijuana and Illegal Drugs in the Workplace
After reaching the lowest rates in three decades, positive drug tests among US workers are just under 5%. Yet according to almost all business leaders agree that drug testing is still needed and an essential part of building an effective workplace. As a result, 88% of employers will drug test at some point during an…
Read MoreThe Objection Crusher: 3 S System
Tim Wilson, the objection crusher, was our guest on the Cash Flow Show: Home Business Radio. He shared his technique for how to overcome objections using the 3 S system. Known as The Objection Crusher, Tim gave some awesome tips on how to crush objections before they happen! Crushing objections takes preparation, planning and promotion. By…
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