Business Coach

In the New York Times article Don’t Chase Everything that Shines, Adam Bryant interviews Sandra Kurtzig, CEO of the software management firm Kenandy. Sandra discusses her leadership style and how it has evolved since she first went into business. Here are a few ways that entrepreneurs can learn from Sandra’s approach to leadership:

After evaluating and interviewing 70 chief executives, Adam Bryant wrote a book titled The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed. In it, he describes 5 attributes that great leaders share. What’s especially interesting is how these qualities are not genetic, but can be developed and applied by individuals in any company.

Throughout history, in business and elsewhere, great leaders have arisen out of unfavorable circumstances. In major league baseball, Bud Selig pioneered efforts to put an end to the use of performance enhancing drugs that had infected the sport for so many years. As a leader, your first and foremost objective should be to do the right thing.

Lessons from Nike, Apple and Netflix. What entrepreneurs can learn from these large multinational corporations is that they continually have to adjust their business model and rethink their core competency in order to reach the top.

Small businesses today have better resources at their disposal than ever to help improve their business. Seek coaching and take advantage of the tools available to you so that you don’t feel like you’re alone in running your business. Talk to other entrepreneurs who are willing to offer their advice and counsel you through to achieving your goals.  

Many small business owners are naturally wondering, “How can I leverage social media better?” Right from the beginning, it’s important to remember to keep it simple; don’t go over the top with your social media efforts, but rather take a smart, planned approach that gets the biggest bang for your buck.