Competing for Mindshare or Meaningshare
Mindshare is top of mind (so to speak) in most marketing and sales conversations. How do we capture the hearts, minds and imaginations of customers? It seems, however, we are talking about the wrong thing.
Read More What to Do If You Default on a Business Loan
Defaulting on an existing loan can significantly damage your FICO score and increase interest rates as well. When it comes to a business loan, defaulting doesn’t always mean the end of the business.
Read More Don’t Lose Profits: Pay Close Attention to Your Financial Documents
No business is designed to take losses. You would be hard pressed to find a small business owner that is setting out to lose money, and to not end up a successful business. Paying attention to profits can go a long way in helping a business, even if a profit does not seem likely all the time. Below are a few points to keep in mind when managing financial documents.
Read More Long Term Focus for Small Business
As a small business owner, it’s easy to get caught up in the excitement of an average day. Especially when work piles up in and around the office, entrepreneurs don’t always take the time to consider the long term impact of what they’re doing. Here are a few things to keep in mind that will help you promote the long term success of your business when the going gets tough.
Read More The Marketing Plan
Marketing your products and services is the lifeblood of a new business. While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.
Read More Social Media Basics
Pursuing a strong online strategy is becoming vitally important for every small business. But with so many voices talking about so many different things, how do you know where to begin? BizCoachingOnDemand brought in Social Media Manager Harry Kierbow and Webmaster Ed Fox to talk about the fundamentals of social media and website management.
Read MoreAn Unconventional Path to Better Business: Raise Your Rates & Turn Clients Away
When I started out my own business, I made so many mistakes. A year and a half later, the company’s revenue has increased by over 300% and my personal profit has increased by more than that. Want to know the reason? I did two things: I raised my rates and got pickier about the clients I work with.
Read More Money Tips: 10 Best Personal Finance Books of All Time
Money management is one of the most important skills a young person can develop. Unfortunately, many people lack even the most basic money management skills for one reason or another. The below books are a list that every 20-something should read.
Read More Safety First. Profits Follow.
Much of workplace safety is common sense. But there is a natural tension between economy of operation and provision for safety for employees, and the resulting risk to the enterprise must be carefully weighed.
Read More Gross Margin Doesn’t Tell the Whole Story
Your financial report says that you’ve achieved a 35% gross margin on your latest project/job. Should you be happy? Maybe. Gross margin doesn’t tell the whole story.
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