a person

Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiate them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions, and consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand, delivering a positioning strategy that can be taken to their marketplace. He is the author of "101 Branding Tips," a book of practical advice for your brand that you can use today.

Latest

How to Beat the Competition with Boldness!

| Ed Roach
If you are bold enough to really position yourselves as leaders in your fields you can develop powerful relationships. Most companies simply follow the leader and their brands and brand images reflect this. These are short lived differentiators developed with little thought but appreciated by competitors who appreciate how bold branding can really benefit them.

5 Tell-Tale Signs That You’re a Bookshelf Brand

| Ed Roach
“A Bookshelf Brand.” It sounds like it might be a compliment doesn’t it? At first glance, you might think of the bookshelf as a place where you keep your important stories and reference resources. I can see how one could think that way, but I have a different idea in mind. To me, a bookshelf brand refers to brands that are inactive for any reason.