Caroline Phillips
Dr. Caroline Phillips is a SEO consultant in Edinburgh, Scotland and owns Alba SEO Services. She has been in the industry for over 5 years and writes for various publications. Her interests lie in technical aspects of SEO and in research. Follow @seoalba on Twitter.
Latest
20 SEO Tips Your Business Can Use Today
Is your business struggling to get noticed in the search results on Google and Bing? It might be because you have never used SEO techniques or perhaps you have and never got any progress with…
Why Trust is So Important for Google Ranking
Were you hit by the June 2019 Google core ranking update? I hope not. Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This…
SME Digital Marketing Trends in the UK in 2019
We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out. We posted the survey in a range of platforms where we…
SME Digital Marketing Trends in the UK in 2019
We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out. We posted the survey in a range of platforms where we…
How to Feature Your Business on Google Map Listings: The Local Pack
Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones),…
How to Do Keyword Research in 2018: A Quick Guide
SEO’s regularly emphasize the importance of keyword research, and for good reasons. Keyword research is quite possibly the most important stage in SEO, and I’ll explain why. On the Internet, people do not just magically stumble across…
Don’t Ignore These SEO Problems That Could Be Hurting Your Ranking Power
Search engine optimization or SEO is being utilized by businesses big and small to increase traffic and conversions onsite. The stakes are high as Google AdWords and Bing Ads are gaining more and more real…
Is Your Mobile Website Fast Enough for Google?
Google has recently announced that a new speed ranking algorithm for mobile searches will be introduced in July 2018. This change will mean that the loading time of mobile website pages will become a ranking factor…
New Year New Website
There will be many local website designers ready to create and build your new website. But how do you choose? The price you will be quoted can vary greatly and so will what they offer. A website can…
Why Your Website NEEDS an SEO Audit
In our agency we always recommend and perform an SEO audit for all new clients. Without understanding clearly what is technically wrong with the website, no amount of off-site SEO is going to work well….