Home > Run and Grow > SPECIAL WEBINAR: How B2Bs Can Use Automation to Build Trust

SPECIAL WEBINAR: How B2Bs Can Use Automation to Build Trust

By: SmallBizClub

 

Happy diverse male and female friends watching motivation webina

Automation is more than just creating efficiency—it’s about creating an experience for the people on the receiving end of your interactions.

And, as organizations adopt technology at an unprecedented pace, one critical question remains: How do we keep it human?

No matter what industry you serve, your customers expect more than speed and automation. They want connection, clarity, and trust—and they crave it even more as technology and AI continue to advance.

Webinar Date: May 13, 2025 2:00 PM ET

Join Eric Holtzclaw of Liger and Victoria Palacin of Vincit as they explore how B2B companies can use automation not to distance themselves from customers, but to build trust, ensure consistency, and forge lasting relationships at scale.

Register HERE: https://ligerpartners.zoom.us/webinar/register/WN__vJtNpCQTL2tq5ilKGifhQ#/registration

What You’ll Learn:

– How automation can enhance, not replace, human touchpoints across the customer journey
– Why trust remains the most important metric in an automated world
– How to build systems that earn and maintain trust across marketing, sales, and customer success
– Ways to scale technology without losing your message, tone, or brand personality
– Common automation missteps and how to avoid becoming robotic in your delivery

Connection and efficiency don’t have to be at odds.

Published: April 21, 2025
32 Views

small biz club logo

SmallBizClub

SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.

Trending Articles

Stay up to date with