Every business today needs the intervention of technology. No matter, if you are running an online business or mechanical design studio, you will need technology for its growth. It will not only foster your potential customers but will also help you broaden your business outreach.
If we talk about the business sector, technology has the power to boost almost every business niche. You can harness its power for marketing, for communications, for shipping, for research, for employee management or just to help streamline your business. If leveraged in a planned way, you can give your business exponential growth in a short time. Moreover, you can also build a strong customer base.
Here are some of the ways through which you can grow your business by using the latest technology in it.
Leverage Digital Marketing
Making people aware of your business is not limited to just flyers these days. Today, with the help of the internet, you can boost your reach out figures to millions.
The process of reaching out to people with your content across various devices on different online platforms is termed as digital marketing. As per Beroeinc, the digital marketing market will hit the 330 billion mark this year (2020). So, if only one thing is clear this year, it’s that you definitely need to start your business marketing online.
Digital marketing is a very broad term that has various aspects through which you can generate awareness among users regarding your business. Here are some of them:
Social Media Marketing: Smartphones have made Instagram and Facebook available to everyone easily. This is the reason Instagram has over 1 billion monthly active users, and Facebook has over 2.6 billion. These statistics are enough to prove that social media is the prime place for you to market your business. These days you can use these platforms to really target the demographic you want to market to. It can be an expensive but effective way to gain a short-term boost.
Content Marketing: The power of your marketing lies in the content that you produce. No matter if it is a video, audio, infographic or webpage, it has to be highly engaging. As a picture is worth 1000 words, a video can be used to provide better insight to your viewers about your business. Creating evergreen content on the web can serve a longer-term SEO strategy, which we will get onto.
You can use some trending ways of content marketing these days such as a video blog or ‘Vlogging’ or creating your own podcast, which all now be done very cheaply and relatively easily. These days you can communicate with your audience in real-time. Live streaming or webcasting can be better as you can make a much bigger impact on your audience as you can engage directly and react to feedback compared to a regular blog.
SEO: For people to see your brand, you need to be in the top Google results, and that is not a cakewalk. You need to focus on the SEO of your website. It doesn’t matter how powerful or stimulating your content is if people are not able to see it.
You need to focus on optimising your website for targeted keywords. Moreover, you need to make sure that your site loads promptly. There are a plethora of SEO tools online that you can use for competitor analysis, keyword research, website audit, etc. Some of those tools are SEMrush, Moz, Ahrefs, Google Keyword Planner but there are many others.
These are some of the crucial aspects of digital marketing that can power up your business for success.
Empower Communication with Technology
Communication is the key to everything. No matter if it is business management, personal relationships, customer services or trying to get your dog to fetch a stick.
If we talk about business, using modern devices for communication helps by speeding up the workflow. You can use smartphones, laptops, tablets and other devices in your office to streamline the business process. This will not only boost your business revenue but will also ease the management process.
One recommendation to improve efficiency is to make internal communications wireless. Use devices with Bluetooth, NFC, and 4G services to communicate and for data transfer. It is recommended if you decide to do this, that you hire an electronics expert once you have hooked up your business, because if you become reliant on these types of technologies you want to make sure any issues will be remedied as quickly as possible. This will protect your official and personal data from security threats. You can also use communication technologies to conduct virtual interviews.
Another way to help streamline your business is to leverage the potential of cloud-based storage systems for data storage and other SAAS. Some of the best examples are Google Drive, Dropbox and PayPal. Using these services can make the daily running’s of your business more seamless and give you more security in the process.
Recruitment and Technology
No more need to make paper registers to keep track of your company’s workforce. With the help of various advanced employee management and applicant tracking software, you can easily and clearly monitor every small detail related to your business workforce.
Whenever a company hires people for multiple positions, it receives a number of resumes. And it becomes a bit difficult to read and manage every resume separately. This creates a mess that can be remedied by an applicant tracking system.
An applicant tracking system (ATS) harnesses the power of filters like search keywords, job position, job requirements like education to filter out only the required results for you. This speed up the process of hiring and thus saves you a lot of time and money.
Moreover, with the help of the ats system, you don’t need to worry about candidate management. Most of the applicant tracking software includes C.V. parsing and storage that takes absolute care of all the received resumes. Moreover, the software also allows you to generate customised emails so that it is easy for you to respond to candidates with respect to their job application. It will help connect you to mobile devices to communicate with candidates.
Targeting their mobile devices with emails and text messages to attract them towards your business. Moreover, you can also target those devices with advertisements for your products and services.
Spreading out the word about the business is the most crucial thing for a business. And fortunately, there are a number of ways to do that these days. But this is not enough for growth; you also need to be prepared for everything that is about to come and before you know it you can be left behind the pack
If you are advertising your products, you should have an advanced digital marketing strategy and powerful website to handle the traffic effectively. If you are hiring a person, you need to do that in a way that gets the best candidate in a role without having to spend a ridiculous amount of money repeating the process a couple of months later. All these scenarios require the best technology, and that is simply a necessity in modern-day business.
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