Posts Tagged ‘Revenue’
Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
Read More 6 Numbers That Drive the Success of Your Business
Gina Bianchini of Mightybell asked what specific measures do I look at regularly. Here’s what I said in answer to her question:
Read More How Do You Select a Revenue Model for Your Startup?
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
Read More Income vs. Profit vs. Revenue
Motivated entrepreneurs dream of dollar signs—bright, S-shaped figures that shimmer and represent the true reward of starting a venture and reaping the financial benefits of the hard work that goes into it.
Read More Should Entrepreneurs Grow Revenue or User Count?
A higher focus on user growth may be necessary early, but is never sufficient. If you are in it for the long run, don’t forget the basic business principle that if you lose money on every customer, you can’t make it up in volume.
Read More Eyeballs Aren’t Everything
Back when we were all trying to figure out the real value of traffic on the web, we investors—and acquiring companies—got a bit crazy with metrics used to value acquisitions and investments.
Read More Revenues and Profits Are Not the Same
You can’t assume an increase in revenues leads to increased profits. Sometimes an increase in revenues has no effect or a negative effect on profits.
Read More Small Business Tips: When to Buy a Food Truck
In 2006, the real estate market in south Florida collapsed. Two brothers who were developers building houses on spec saw their business turn upside down as a result. They did what any Italian true-to-his roots would do; they bought a pizza truck.
Read More Crunching the Numbers: How to Know if Your Business is Cost-Effective
It is no secret that funds are extremely limited in the first few years of a business. However, even when your business starts to boom, be sure to constantly analyze where the money is going and whether or not your expenditures are worth the asking price.
Read More Small Biz Check Up
It’s the first week of April. How are your financials doing? It’s time for a small biz check up. By now, all your financials on the first quarter of 2014 should be available to you.
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