How to Calculate the Value of Customer Relations

Customer relations are inarguably one of the most important performance drivers of your business. Unfortunately, many companies often push customer service to the sidelines because they have a hard time understanding the value of providing good customer service and the lasting impact it can have.
Read More

What About the Customers in the Middle?

There is a general rule in the market that customers will generally only offer feedback when they either have a really bad experience or great one. If you believe that customers rarely say a word when their experience falls somewhere in the middle you are missing some valuable information.
Read More

Turn a Toxic Business Relationship into Your Advocate

Every business has a “Joyce,” that customer that is never satisfied. I have learned that my company is only as good as the customer service provided and communication skills engaged. But what shocked me the most is that my Joyce, who is a business owner herself and who was my most toxic customer, ended up being my biggest advocate.
Read More