Posts Tagged ‘Customer Relations’
Strategies for Working With Difficult Customers
No matter what industry your business is in, you are bound to encounter difficult customers and clients at some point. Whether you’re working to satisfy the demands of picky homeowners or provide emotionally intelligent advice to clients in difficult financial situations, you need to know how to confidently face complexity. Follow along as we provide…
Read MoreWhy We Have Trouble Talking to Customers
As sellers, our job is talking to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free buying experience. Over 83% (and climbing) prefer to learn about products/solutions without involving a seller. For those that do involve sellers,…
Read MoreYour Customers Don’t Know What They Don’t Know
Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process. One of the sales people asked, “How do we learn their buying process?” Some readers may think, “Isn’t this obvious?” After all, classically, we know we have…
Read MoreAre You Managing The Process Or Is It Managing You?
Deal review after deal review, I see the same thing. Sales people don’t seem to be managing the process, they are responding to what the customer is doing (or not doing). This is particularly frightening, when one recognizes customers don’t know how to buy, they wander through the buying process, going back and forth, starting…
Read More6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie…
Read More7 Guidelines to Assure 2-Way Customer Communication
Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days. Being connected to the Internet…
Read MoreHow to Save a Relationship with a Customer When Things Go South
Sometimes, being an entrepreneur isn’t all it’s cracked up to be. When I left my 9-5 job, it was to pursue the ultimate freedom of self-management. I became the boss, and that meant the power was all mine, right? Not exactly. As we all figured out —particularly those of us in the service industry and…
Read MoreThe Faces of Our Customers
Recently, I’ve been trying something new when I meet with clients. I ask, “When was the last time you visited your customers–in a non sales situation? When did you actually see what they do, how they use your solutions? What have you done to get to know them better? Unfortunately, the responses aren’t surprising. Many…
Read MoreSave Your Sanity and Fire That Problematic Client
When entrepreneurs launch new businesses, they go to extraordinary lengths to earn clients. We’ll take any meeting, make dozens of cold calls and send out hundreds of emails. Slowly, our hustle is rewarded as our client list begins to grow. But despite our best efforts, we quickly learn that not all clients are created equal.…
Read MoreLeveraging Social Media to Grow Your Home Services Mobile Franchise
With today’s busy lifestyle of having to balance work, children and the home, mobile home service providers offer consumers a way to more easily manage their day-to-day responsibilities providing them with increased flexibility and less chaos. Mobile franchisees have built businesses that offer consumers a variety of home services including lawn and landscaping maintenance, mosquito…
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