In today’s tech-driven world, a lot of businesses in the real estate industry are taking advantage of the enormous benefits of growth hacking—a concept used to explain tech innovation for more powerful marketing.
Small businesses use some growth hacking strategies to find the most effective method for enhancing lead generation and conversion. In this write-up, we will look at 7 strategies you can use to hack your way to marketing your real estate enterprise and enjoying sales success. These methods will, among other benefits, help your business grow even if you have meager resources, talents, assets as well as opportunities.
Renovate Your Website
98 percent of prospective clients start their home search on the Internet; for this reason, having an effective website for your real estate business is no longer a matter of choice, but of necessity. To scale your business bigger, the first step you need to take is to ensure when people go to your site as well as other landing pages, there is a strong chance that they will convert into leads.
Let your site be designated just for real estate, and in designing it, try to take into consideration search engine optimization and search portal capability. Lastly, make sure that it is optimized for desktop and mobile platforms.
Focus on User Experience
Consider your real estate marketing from the customer’s perspective. What do you think your user experience looks like? Is your website easy to navigate? Is the mobile experience top-notch or poor? You need to analyze these questions and other related ones. While at it, keep these tips in mind:
- Discard every unnecessary item from your sales funnel
- Remove any interruptions in the funnel
- Make sure that your visitor can navigate from page to page quickly with ease
Automate Customer (Client) Relationship Management (CRM)
Brokerages that make use of CRM realize a 41 percent rise in sales productivity per agent. A customer relationship management targeted at your real estate business will enhance your team’s efficiency at managing contacts, properties, campaigns, referrals, transactions, and others. Make sure that certain sources are communicated with exactly the way they should, adopting source-specific automation plans as well as personalized email templates. Try leveraging wholly integrated reporting to gain an understanding of the sources with best performances.
Collaborate with a Mortgage Agency and Well-Reputed Reno Contractor
Partnering with an independent mortgage broker will boost your value proposition. Flexible terms, lowest interest rates, and similar benefits draw customer’s attention. A renovator contractor can help support your value proposition of optimizing your home’s sales-worthiness.
Compose a Compelling and Quality eNewsletter
Don’t just use an average eNewsletter, but instead develop an engaging and well-designed template, which can be updated as needed. Not only should your newsletter contain visuals, but it should also contain many rare and fascinating pieces of information. You could hire a competent graphic artist to handle the design and layout of the template. Homeowners will find such newsletters useful as well as relevant.
Develop Highly Informative Blog Posts
Compose a top-notch blog post focusing on how you can increase the value of a home and make it available for sale. In the post, you should make mention of local plumbers, renovators, electricians, roofers, landscapers, pool installers, window & building supply companies, bathroom specialists as well as other contractors, and include great news about them. By doing this, you will be able to use networks of local people to work for your business.
Try Creating an Irresistible Offer and Working Backwards
In making this offer, know your customer and target demographic. To create an irresistible offer, you will find these tips helpful:
- Let it be clear and concise
- The offer should address the problem
- It should include a strong call-to-action
- Ensure that it invokes powerful social proof elements
- It should provide an enormous amount of value
Having taken these into consideration, you can anticipate a boost in sales.
In this industry, growth hacking involves innovating with technology, connecting with prospects, developing creative content ideas, and adopting a culture of promoting your real estate business. Deploying the 7 strategies highlighted above will help you in improving lead generation and conversion, thereby, ultimately enhancing sales success.