So that you don’t become the one to wipe sweat from their forehead in a midnight panic, take a look below at some of the ways you can ensure that your clients are getting the very best asset management they can.
Are you using an Asset Management or Investor CRM?
Seems like an obvious question, doesn’t it? With so much at stake, why would you leave all this information in filing cabinets? One issue that would throw up is obviously security, but moreover the time you’ll waste looking through physical copies of documents can be more than made up for with a powerful Asset Management CRM that not only holds data in one secure online location, but that enables you to segment and assess investments at a granular level.
Are you regularly reporting to investors, and are you telling them what they want to hear?
A great asset manager will go above the basic requirements of investors and provide detailed reporting of extra financial data about investments that the client may not have even considered. If your CRM doesn’t offer you the function to adequately report extra modules of information then you’re missing an opportunity to add significant value to your service.
Do you know how engaged your clients are with your work?
It’s all very well sending out automated emails to your clients as part of an email campaign, but are you getting the data you need to ensure engagement and repeat business? The best Investor CRMs will provide you with the ability to track who has opened your emails and viewed attachments and who hasn’t, so that you can be aware of which clients need a bit more work to make them engaged with your service and information. Also, personalized templates are key, as no-one ever felt like an important customer when being greeted by a mere ‘Hello…’
Are your workflows efficient enough?
The more complex and varied a client base and its associated portfolios, the more likely it is for things to go wrong and time to be wasted untangling crossed wires, both internally and with investors. An automation workflow does the hard work for you and gives your asset management team the tools they need to be more efficient and crack on with the important parts of the job.
How easy is it to visualize your data?
Images can communicate salient points of financial information far more quickly and successfully than charts of numbers and blocks of text ever could, but there are hundreds of ways you could be plotting graphs and gathering information together for investors. The best way? Do it efficiently and without fuss. Dashboards and charting functionality are crucial elements to any visual representation of data and the best asset management CRMs will feature dashboards that are easy to build from information held across various parts of the system.
Author: Jamie Pitman has written business articles for a variety of different publications and on a number of topics, such as asset management software. He draws upon his experience as a Communications Manager and Business Development Manager to provide insight into the ever-changing IT and finance industries. Twitter: @JamieCPitman