• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Mar 25, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Technology / Mobile-friendly Website Design: Is It Really Important?
Mobile-friendly Website Design: Is It Really Important?

Mobile-friendly Website Design: Is It Really Important?

1616 Views

Jul 2, 2020 By Louise Harris

When you are designing a website, either on your own or with the help of a website design company, the question of whether or not it is worth taking the type to include mobile-friendly responsive design in your site.

While your designer may think that it is a no-brainer, it is completely understandable that a paying customer wants to make sure that they are not paying for “extra” features that really just end up costing more money without much benefit. Is that the case with a mobile-friendly design, though? We go into detail below.

If you are designing a site, responsive design is something that you are going to need to consider, and we suggest that you take it seriously. With over 50% of all web traffic taking place on smartphones, deciding to save on costs and leave out this type of design is only going to cost you money.

We could end the article right here, but take a look below to get a better idea of why you ABSOLUTELY need to focus on mobile design while you are building a new website, or revamping your existing site.

What Is Mobile-optimized Design, and Why Does It Matter?

The mobile-specific design falls under the umbrella of “responsive design” when it comes to web design, and all this means is that your website has the capability to scale up and down based on the size of the screen it is being viewed from.

Think about your site as it appears on your laptop or desktop computer, with an 11” or larger screen. Now think about how your site would look if you left it as-is and crammed it down into your smartphone. Menus would overlap, pictures would cover text, and clicking links would be a disaster. There has to be a better way!

An Essential Design Principle

Responsive design has been an absolutely essential design principle for a long time, but before the advent of smartphones and tablets, it was typically done with respect to the web browser (Safari, Internet Explorer, Chrome). Nowadays, the responsive design must take into account the many different web browsers, as well as the many different aspect ratios of screens, including thousands of different models of smartphones, tablets, and more. 

Responsive design not only scales your website to the size of the screen, but it also makes additional design decisions that will collapse menus, reduce the size of images, create mobile-friendly transaction pages, and provide visitors with font sizes that make sense to work with on a smaller screen.

How To Incorporate Mobile Design Into Your Website

As you can imagine, responsive design requires some technical know-how to ensure that it works seamlessly. Web designers spend a significant amount of their time making sure that each design element on your desktop website either makes it into the mobile site or that the same outcomes are possible even if the exact same elements do not transfer. 

There are many plug-and-play web design platforms that you can choose to use that make it easy to build your own site, and that automatically creates a mobile version of your site but be aware of the drawbacks of these options.

When you use a user-friendly site maker, you are missing out on the expertise of a web design company or an expert that can help you with every piece of what goes into a successful site, and not just launching something that looks nice but doesn’t convert. 

Hire a designer, and get the results that you rightfully expect for your website.

Filed Under: Technology, Website Tagged With: web design

Louise Harris

Louise Harris

Louise Harris is a co-founder of Christian Marketing Experts and a marketing specialist working with various brands online such as PSD to WordPress, Gospeletters, and many more. She is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Visit her book list here.

Related Posts

  • Ready-Made Website or Individually Developed? Pros & Cons
  • is-it-time-for-a-website-redesign-What Every Business Owner Should Know About Web Design
  • responsive-web-design-is-about-user-experience10 Ways to Design Your Ecommerce Site To Drive More Conversion

Primary Sidebar

Random

All the Right Moves – What to Look For in a Luxury Moving Service

Mar 24, 2023 By Michael Dunlop

What’s a Bare Metal Server & Why is it Best for Online Businesses

Mar 24, 2023 By Paul Williams Short

Don’t Let Dirty Air Filters Harm Your Health: Tips for Maintaining Indoor Air Quality

Mar 22, 2023 By SmallBizClub.com

how-to-help-your-small-business-survive-a-tax-audit

What Exactly is an Audit and How Does it Work?

Mar 22, 2023 By Michael Dunlop

Top 5 Reasons an MBA Can Help if You’re an Aspiring Entrepreneur

Mar 22, 2023 By Paul Medea

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy