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Link Building for Startups in 2023

By: Lynn Ruthe


Website graphic design. Web designer, developer or programmer working on a responsive www site interface, UI and UX. Online marketing. Homepage of a startup business webpage. Launch of internet page.

As an aspiring entrepreneur, you should ensure that you get your startup to be heard and noticed. But how do you make sure your website does not get lost online? Getting straight to the point, link building is one of the most important aspects of website optimization.

You need steady organic traffic to generate leads and, as a result, bring income. Yes, backlinks are a crucial factor in the quality and trustworthiness of a website.

How many backlinks do you need to rank in the top 10?

Let’s get into it!

Why is Link Building Important for Startups?

Aira says that 94% of SEOs believe that links will still be considered ranking factors in Google algorithms for the next five years.
Here are some reasons why link building is critical for your startup:

  • Authority and Trust. With more relevant and quality links pointing to your website, Google will trust your site more and rank higher.
  • Traffic: It’s been proven that backlinks improve SEO and can drive more organic traffic to your site.  That’s because when other websites link to you, it tells search engines your content is valuable.
  • Relationships: Link building often involves reaching out to other website owners or bloggers within your industry. You can build partner relationships, expand your network, and collaborate on future projects.

Link Building Strategies That Work For Startups

How can you start building links in this day and forward? Use any of these link building strategies you can implement right now and attract high-quality links to your website easily.

Guest Posting

According to Aira’s State of Link Building report, guest posting has proved to be the third most popular link building strategy that enables startups to get backlinks for high traffic and ranking in search results.

You have to find the relevant websites or blogs, analyze them, identify the most popular topics, and reach out to the website owners. Once your guest post is ready and published, you will have to involve some audience to interact with it on social media to ensure your publication gets traffic.

However, you can securely speed up this process with the help of Collaborator. It allows you to find and contact potential sources for publication without breaking a sweat by providing you with an extensive catalog of websites accepting guest articles. You can easily and quickly sort websites using a convenient filter by parameters: area of expertise, location, and metrics.

Broken Link Building

Another way to earn valuable backlinks is to keep an eye on your competitors’ content to try and identify broken links on other websites.

This strategy involves identifying dead links (404) and offering your content as a replacement. All you need is to contact the website owner, inform them of the broken link, and suggest your article as a suitable replacement.

You can use Ahrefs to do it quickly and efficiently.

This is a win-win technique as you help website owners improve their content, avoiding losing traffic, and at the same time, you get a backlink.


Help a Reporter Out (HARO) is a platform that connects journalists, writers, and content creators with expert sources and potential interviewees. With this free resource, you’ll get the opportunity to showcase your expertise and get featured in prominent media outlets, thus obtaining valuable backlinks from super authority websites like Forbes, HuffPost, or Yahoo.

The way HARO works is quite simple and transparent – journalists and content creators, also known as “reporters,” request information on specific topics to feature in their articles or blogs while so-called “sources” – experts in different spheres – can respond to these queries and provide their information, stories, etc.

  • Learn rules:
  • Create an account;
  • Find relevant queries;
  • Craft quality pitches;
  • React quickly to get you noticed.
  • Gain backlinks.

SEO/Link Building Communities

We’d like to share one of the most effective ways to build links nowadays – to join communities like Slack, Discord, or Facebook, which usually feature website owners, SEO specialists, link builders, and marketers whose common aim is to discuss various digital marketing strategies. For example, the Ranktracker SEO slack community has over 22,000 users. That’s where people build good links!

Here you can communicate with like-minded professionals, find answers to your questions, collaborate on projects, share knowledge, exchange insights, build backlinks, and more.

Keep in mind that you should aim to give something back and share interesting ideas, updates, experiences, etc.

Link Reclamation

Monitor mentions of your website or brand on the Internet!
Unlinked brand mentions are online mentions of your brand that do not link to your site.

If someone mentions you but does not link to your website, reach out to them and politely ask to convert this mention into an active link.

There are various tools you can find unlinked mentions: Ahrefs, SEMrush, AppSumo, or MOZ.

Final Thoughts

To create an effective link-building strategy, you need to spend a lot of time and persistence. Experiment and explore new strategies that work best for your business.

As a result, you will increase your website’s authority and visibility on search engines.

So, what are the best ways to build the juiciest links?

Let’s recap.

  • Guest posting involves creating content for other websites, thus establishing credibility and authority in your niche.
  • Broken link building is handy when there are broken links you can replace with your relevant content.
  • Link reclamation is about converting lost or unlinked brand mentions into authoritative backlinks.
  • SEO & link building communities provide great opportunities for professional growth and accessing potential backlink sources.
  • HARO allows you to gain links and mentions from high-quality media resources.
Published: September 26, 2023

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