How Visual Technology Can Transform Guest Experience for Hospitality SMBs

In the increasingly competitive world of hospitality, exceptional guest experiences and operational efficiency go hand in hand and are crucial for the success of an SMB. Today, modern display technology is transforming how guests interact with services and how staff members deliver seamless, high-quality experiences—driving customer satisfaction, operational savings and business growth.

Depending on the needs of the business, PC monitors and digital displays offer direct ways to enhance both front- and back-of-house operations. Widescreen monitors can improve efficiency by making managing inventory easier with larger real estate, vibrant displays can elevate the guest experience in lobbies by sharing useful information or providing entertainment, and monitors can make dining more engaging and convenient by showcasing daily specials, nutritional information and more.

As SMBs try to gain an edge on the competition, the correct display solution could help businesses not only meet but exceed the rapidly evolving customer expectation.

Work, Stay, Play: How Hotels Can Use Visual Tech to Attract Businesses and Travelers

Today’s travelers expect seamless digital experiences. According to a Skift + McKinsey & Company report, 73% of travelers are likely to return to a hotel that meets their technological expectations. This is crucial as 81% of travelers want greater digital customer service from hotel brands, making digital technology investment not just a perk but a necessity.

For small to mid-sized hotels, high-resolution monitors in guest rooms and business lounges support remote work, making properties more attractive to business travelers. On the back end, touchscreen solutions can streamline front desk operations and guest services. With business travel spending on the rise and remote work increasingly accepted, the demand for tech-enhanced hospitality is growing. In fact, the Global Business Travel Association predicts global business travel spending will exceed $2 trillion by 2028.

The need for technology extends beyond guest rooms and into event spaces. The global market for conference room solutions is expected to grow from $1.5 billion in 2023 to more than $8.7 billion by 2032, according to recent data. Hotels that offer cutting-edge conference spaces gain a competitive edge – according to insights from Sterling Technology Solutions. For small to mid-sized hotels, this signals a major opportunity –the correct technology can boost a hotel’s attractiveness and revenue. In the simplest form, high-definition displays enhance presentations and video conferencing, making equipped hotels attractive venues for corporate events.

Serving Up Innovation: How Visual Tech is Transforming Food & Beverage Operations

EHL Insights states that the food and beverage hospitality industry is undergoing a significant digital transformation, with establishments adopting digital solutions to meet new customer expectations and offset rising operational cost. High-resolution monitors can play a crucial role in this transformation. In small and medium sized restaurants, digital menus and high-definition displays offer customers options to browse and place orders without waiting for staff. This not only speeds up service but also enhances the dining experience by providing ease and convenience. Meanwhile, touchscreen solutions at the front of house can help customers visualize their order through images while streamlining order processing and payment, reducing wait times and improving overall efficiency.

Technology can also help address a major challenge in the industry, staffing shortages. According to aptean, 54% of surveyed senior business leaders in the food and beverage industry are already investing in technology as a proactive measure to address workforce limitations. By strategically implementing visual displays and other technology, SMB owners can improve service speed and reduce workforce strain, freeing them to focus on customer service. The food and beverage industry is not just adapting to change—it’s harnessing technology to scale and shape the future of hospitality.

Similarly, the Future of Restaurants 2024′ Report by Square & Wakefield found that 100% of surveyed respondents use technology and automation tools to help fill critical gaps when they’re not fully staffed. These trends highlight a clear reality – technology is no longer a luxury, it’s central to success and investing in tech allows these businesses to not simply stay afloat but scale and thrive.

The Future of SMB Hospitality: Tech-Driven Growth

The global hospitality market is on a strong growth trajectory. According to recent industry data from EHL Insights, it is projected to expand from $4.7 billion in 2023 to $5.8 billion by 2027. This momentum underscores the importance of adopting technologies to keep pace with changing customer expectations and operational demands.

By investing in visual displays, small and medium sized hotels and restaurants can streamline operations, enhance guest experiences and unlock new revenue opportunities. From dynamic digital menus to seamless payment processing and engaging lobby features, visual technologies are redefining how hospitality businesses interact with their guests. The result? Increased efficiency, stronger customer satisfaction, and a sharper competitive edge in an evolving market.