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7 Ways Technology Can Help Your Business Succeed

By: Rebecca Lee


Essentials for Business Technology Management

Technology is an integral part of the modern-day company’s operations. Across all industries, the workforce leverages high-scale technology and software to accomplish deliverables and communicate with each other more efficiently than ever before.

With the rapid takeover of technological tools like process miner Apromore from prior human-based tasks, we have to take a step back and wonder. Is this shift to digital-powered software all that necessary? Is the cost to train and utilise this software the best direction moving forward—or is it just a flashy cost amplifier?

It’s a valid point, but the truth is: technology’s benefits are undeniable. Let’s take a closer look at how technology can help your business succeed.

Improve Customer Service

Customer service technology enables multiple employees across an entire company to perform their duties more efficiently. It allows staff to contact potential clients and leads from anywhere around the world, blurring the geographical barrier and enabling a global reach.

Whether they have one-to-one phone support or several live chat representatives, your customers can get help faster and easier while eliminating human error with the integration of proper technological tools.

Adopting technology in this area allows you to streamline processes for your employees. More efficient technology allows them to save time from doing otherwise trivial matters and to hone in on the bottom line instead. That means more customer service representatives are creating relationships instead of performing administrative duties, which translates to happier customers and more deals.

Reduce Costs

Let’s face it. The cost of maintaining an employee is greater than the cost to maintain a high-quality software program that automates administrative duties across an entire workforce. These standalone software programs are specifically designed for efficiency and can be implemented without lengthy training sessions.

Even if you have to invest in professional services, the associated costs are lower in the long term than paying salaries and commissions to staff members. 

You can also use software to predict future costs based on current trends, such as an increase in revenue from one specific group of customers. These key metrics will be crucial data points for the company to know when additional resources or new hires are needed, thereby reducing the cost of employee turnover and disruption that might otherwise occur.

Reduce Human Hours

In many ways, technology is eliminating the need for human labour. Increasingly, administrative tasks are being taken over by software that can be customised to your business needs and formatted to match specific processes and employee roles.

This will reduce the overall amount of time spent on these tasks and enable employees to become more valuable in other areas of their job, such as strategising and customer relationship management.

It also helps to eliminate the need for employees who are not contributing as much to your company’s bottom line, like low-performing or part-time members of staff. By streamlining processes and reducing clutter, you can focus on getting more from the talent within your organisation. Achieving more by doing less.

Improve Internal Communication

Our modern business environment is more challenging than ever before, with newly emerging terms like Zoom fatigue and remote work becoming more prevalent. Effective communication plays a critical role in keeping everything balanced. Technology allows for real-time messaging between employees, supervisors and clients while eliminating the inefficiencies of traditional mail and telephone calls.

If you have employees spread across multiple locations or countries, then technology has become an essential component to creating a means to communicate effectively without borders.

Increase Process Efficiency

As new technology continues to evolve, more tasks and processes that have once been done by humans can get automated and turned over to code and machines. This helps to streamline processes and reduce the number of steps that are required to work in repetitive tasks that take up the bulk of an employee’s time.

For example, the use of document management software can significantly reduce the amount of time that your staff spend dealing with paper. These programs can also manage and track changes to each document, which allows you to keep on top of your requirements for ongoing projects.

Another example is the content management system WordPress, which can be used to automatically create and publish content on a website. This is an essential tool for many small and large businesses, especially those who have remote workers or multiple teams working on specific projects.

Enable a Global Workforce

The world is filled with global talent that is landlocked due to the challenges of physical distance. Technology has allowed companies to overcome these barriers by developing a system to connect the global workforce with remote workers who can contribute with their knowledge and expertise from anywhere in the world.

These hires are beneficial for businesses, as it reduces overhead costs and enables an influx of skilled professionals from abroad to have a fair shot at contributing to your business. Market rates can also be favourable, as they more often than not can be lower than domestic talent.

Increase Digital Footprint Through Digital Marketing

Small businesses in particular can have a hard time reaching and engaging their target audience. Traditional marketing campaigns like billboard placements or newspaper ads can be expensive, landlocked, and difficult to put together. 

However, with the use of digital marketing, small companies can increase both visibility and engagement, as long as they maintain a strong digital presence.

For example, email marketing allows you to send out automated messages over multiple platforms at once and is an effective way to increase conversions through targeted messaging. SEO, SEM, Display and Social Marketing also are avenues to promote your business by reaching your audience online.

Published: August 25, 2021

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