4 Secrets to the Best SEO Strategies for Startups

It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the content and the backlinks… And unfortunately, most startups come into the conversation of SEO with the mindset of “oh, we can do that later,” only leaving them wishing they had…

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7 Tips for Getting More Out of Your Small Business Website

Your company’s website is in essence a small part of its virtual real estate. You can take advantage of it, strengthen your brand image and boost sales. Conversely, you could waste it entirely. Though authentic business owners would rather avoid the latter, many others will do just that; therefore, you cannot afford to fall in…

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WordPress SEO Mistakes That Can Hurt Your Traffic

If you are a business or individual with a website, chances are that you’ve opted for WordPress as your platform. After all, according to w3techs.com, 31% of all websites use some version of WordPress. WordPress makes SEO mistakes avoidable through both the platform itself and the many free plugins that are available for SEO purposes. You…

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How to Do Keyword Research in 2018: A Quick Guide

SEO’s regularly emphasize the importance of keyword research, and for good reasons. Keyword research is quite possibly the most important stage in SEO, and I’ll explain why. On the Internet, people do not just magically stumble across your content, products or website. Instead, there is a much more logical reason as to why and how they found…

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10 Steps to Better Rankings in Google

Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should…

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How the Right Domain Name Can Catapult Your Business Growth

If you’re planning to build a business online, one of your biggest challenges will be attracting potential customers. You can create a highly optimized site full of rich, informative and relevant content, which meets all of the ever-changing criteria or the search engine algorithms. Meanwhile, you can invest thousands in building a highly visible and…

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How Effective Are Paid Ads, Really?

If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one of the solutions. And, indeed, it’s quite a good solution; Facebook ads, Instagram ads, LinkedIn ads, Twitter ads, Google Display…

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How Serious Are You About Your Business?

As a small business owner, one of your uppermost thoughts will be how to make the business grow. You’ll need everything it takes—and then some—to move from being the underdog to one of the big hitters. Understandably, this takes patience, dedication and hard work. It also requires having the right tools to help you compete…

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What Is Google’s Mobile First Index?

Google’s mobile first index was launched in 2015 and the full roll-out started at the beginning of 2018. Now Google indexes the mobile version of websites before the desktop version. If there is no mobile version the desktop index still comes into play; that’s why it is known as the ‘Mobile First Index’. How the…

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