Buying a bar is an idyllic dream for many. There is a romance in the images we conjure when thinking of spending our time surrounded by interesting characters and friends throughout our working hours. The reality, however, can be quite different. This is a job that will require long hours and commitment to working when […]
Marketing Your Business
Do You Understand Your Differentiation? Does Your Customer?
Over the past few weeks, I’ve written a number of posts about Value Propositions and Pricing. They’ve generated a lot of conversation in various venues. One of the things that’s struck me is the lack of discussion on differentiation.