A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.
Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.