Loss Leaders Marketing Advertising Finding New Customers Acquisition

Loss Leaders

Dec 17, 2012 By Will Adams

Customer acquisition is a major cost for any business, and there are a number of strategies you can use to tackle this problem. One alternative is the classic “Loss Leader” approach, getting customers in the door to buy your entry-level product.

Small Biz Gems

“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.” —Warren Buffet

“I have not failed. I’ve just found 10,000 ways that won’t work.” —Thomas Edison

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” —Steve Jobs

Loss Leaders Marketing Advertising Finding New Customers Acquisition

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