Today, savvy company owners must go beyond offering excellent pay and health insurance to find the best people to fill job positions. Not surprisingly, Generation X and Y workers are looking for more. That’s why many companies are starting to mix enticing perks into their job offers. Discover workplace perks employees value the most. Gen-Xers […]
Gen X
The Surprising Marketing Channel That Gen Xers Value
We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation. “Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31% […]
