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Home / Archives for Gen X

Gen X

10 Work Perks Gen-X & Gen-Y Value the Most

Jun 1, 2021 By Victoria Hill

Today, savvy company owners must go beyond offering excellent pay and health insurance to find the best people to fill job positions. Not surprisingly, Generation X and Y workers are looking for more. That’s why many companies are starting to mix enticing perks into their job offers. Discover workplace perks employees value the most. Gen-Xers […]

Filed Under: Leadership Tagged With: Gen X, Perks

The Surprising Marketing Channel That Gen Xers Value

Sep 12, 2016 By Elaine Fogel

We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation. “Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31% […]

Filed Under: Marketing Plans Tagged With: Gen X, Marketing, Radio

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