Why Would I Pick You?

Marketing 101 is that you need to understand how you’re different from your competitors. It is perfectly logical: if you cannot differentiate yourself in terms of what you sell, how you sell it, or why you sell it, the only differentiator left is price.
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We Have to Earn Our Audience’s Attention

Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too,” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
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Building a Brand Means Going the Extra Mile

When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.
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What Do Consumers Want From Brands?

Our marketplace is asking us to be much more than a seller of stuff. They’re expecting us to step up and inspire our internal team and our customers to work together to take charge of the problems facing our world.
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