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Home / Archives for Drew McLellan

Drew McLellan

5 Tips for Creating a Company Culture That Connects with Your Sweet Spot Clients

Oct 7, 2014 By Drew McLellan

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision.

Filed Under: Open Culture Tagged With: Business Training, Culture, Drew McLellan, Leadership

Is There a Recipe for Creating Trust?

Sep 30, 2014 By Drew McLellan

We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales.

Filed Under: People Skills Tagged With: Customer Experience, Customer Loyalty, Drew McLellan, Solving Problems, Trust

Start a Conversation with Your Customer?

Sep 23, 2014 By Drew McLellan

Start a conversation with your customer? I know, it’s crazy talk. Why in the world would you want to talk to the very people who choose to do business with you?

Filed Under: Customer Service Tagged With: Customer Experience, Drew McLellan, Research

5 Ways to Market if You Don’t Have a Lot of Money

Sep 4, 2014 By Drew McLellan

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money?

Filed Under: Marketing Your New Business Tagged With: Drew McLellan, Marketing, Saving Money

5 Tips for Getting Over Stage Fright

Aug 22, 2014 By Drew McLellan

Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you, the intent is the same. Have stage fright? You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking.

Filed Under: Sales Activities Tagged With: Communication, Drew McLellan, Speaking

Building a Website Your Users Will Love

Aug 4, 2014 By Drew McLellan

How quickly times change. Now, a business isn’t considered legitimate until they have a web presence. No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the running.

Filed Under: Online Marketing Tagged With: Content Marketing, Design, Drew McLellan, Online Strategy, Website

Marketing Automation: Evil or Misunderstood?

Jul 24, 2014 By Drew McLellan

When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is. Well—if you do it badly, that’s very true.

Filed Under: Marketing Innovations Tagged With: Automated, Drew McLellan, Marketing

How to Be a Good Agency Client

Jul 11, 2014 By Drew McLellan

For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well.

Filed Under: Relationships Tagged With: Advertising, Drew McLellan, Partners, Relationships

Is Your Website Sales Funnel-Shaped?

Jun 27, 2014 By Drew McLellan

Remember that most buyers want to be pretty sure they’re going to buy before they speak to a salesperson or company representative. When they do reach out, they may have some final questions but they’re very close to making a buying decision.

Filed Under: Online Marketing Tagged With: Drew McLellan, Sales Strategies, Website

Is Creativity Bad for Marketing?

Apr 16, 2014 By Drew McLellan

As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Creativity, Drew McLellan, Marketing, Mistakes

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