Dave Brock

Do You Understand Your Differentiation? Does Your Customer?

May 13, 2013 By Dave Brock

Over the past few weeks, I’ve written a number of posts about Value Propositions and Pricing. They’ve generated a lot of conversation in various venues. One of the things that’s struck me is the lack of discussion on differentiation.

Filed Under: Marketing Your New Business Tagged With: Dave Brock, Differentiation, Marketing Strategy, Marketing Your Business, New Business, Pricing, Sales Process, Understanding Customers, Understanding Differentiation, Value Proposition

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