10 Digital Marketing Predictions for 2014

By Chad Pollitt | Nov 22, 2013
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
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6 Inadequate Assumptions Most Content Marketers Make Today

By Chad Pollitt | Nov 12, 2013
Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
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