Here’s Why Food Truck Franchises Are So Popular

The food truck industry is also enjoying a huge boom in business, according to industry researcher IBISWorld, growing into a $2.7 billion industry over the last five years. Food truck start-ups have outpaced other options in the food service sector and this growth is expected to continue for the next five years, well into 2026.

8 Reasons Food Trucks Are Here To Stay

When it comes to the low cost, convenience, and delicious food, what’s not to love about a food truck franchise operation? Here are a few reasons why food trucks are the darling of food franchises.

1. Food trucks are beyond trendy.

Small business aficionados agree: food trucks have actually moved beyond trendy and are now just as much a restaurant concept as family-style dining, quick-casual, and fast food.

2. Food trucks are flashy.

The food truck concept is capturing the attention of savvy entrepreneurs eager to get into the food franchise business. It also has many restaurateurs abandoning brick-and-mortar eateries in favor of mobile operations, or at least they’re adding a food truck to their locations.

3. Food trucks appeal to our fun side.

They have clever names that whet the appetite, like Maui Wowi Hawaiian,  Dolly Llama Waffle Master, and Totally Nutz. Or magical monikers that get our gastronomical juices flowing, like Milkster Nitrogen Creamery, Smokin’ Oak Wood-Fired Pizza, and Chick’nCone.

4. Food trucks serve up foodie delights.

Research tells us that food truck operators want to cater to the changing consumer preferences toward gourmet meals and unique food concepts.

5. Food trucks have locations, locations, locations.

Chefs can prepare and serve a broad range of cuisine from food trucks on sidewalks, in parking lots and parks, and at events and from wineries and microbreweries. The location list seems endless – and contract private catering jobs can create great value for your bottom line.

6. Food trucks put you in the driver’s seat.

Food truck owners are driven by a passion for cooking and the desire to share their innovative culinary concepts with everyone. Lured by relatively low start-up costs compared to opening a restaurant or other type of food business, food truck owners can drive fast when it comes to buying a franchise and starting a food business. For instance, Mr. Sticky’s has an easy entry program that allows you to amortize the food cart franchise fee over multiple years. The payback of the initial start-up cost may come from daily operations.

7. Food truck franchises give you a taste of ownership.

With food truck franchises like Nashville Hot Chicken, franchisees don’t need to take the same level of risk that comes with starting a food business from scratch.

8. Food trucks have built-in marketing.

The franchise name on your big truck is a mobile billboard for your food business, in addition to offering built-in brand recognition with a customer base. That and a free social media account will have your food machine humming!

Find The Perfect Food Truck Franchise For You

Becoming a business owner is a big deal. With thousands of available business and franchise opportunities for sale, finding the perfect fit can feel like the hardest part.