While there are no standard factors to check the SEO health of your website, one can always look upon some solid estimates responsible known as search engine ranking factors. This is what exactly an SEO score calculator does by giving an easy way to calculate and evaluate the organic performance of your site.
What is an SEO Score?
An instant seo report helps in measuring how efficiently your website performs under a number of key SEO factors and overall develops a search engine optimization score. The factors include content provided, technical input, user experience, etc. The higher the score your site achieves, the more likely your site would show up on Google or other search engines. Ultimately, the main goal is to keep a check on your site’s rank through the SEO score to help you drive more organic traffic.
How is the SEO Score Calculated?
There are a few working ways to determine your website’s health and below is given a working step-by-step method to do so. Without getting into the detailed process, the broad overview presented below can help you find out what needs to be done to improve your website’s SEO in just a few minutes.
- Step 1 – Domain Authority
- Step 2 – Site Load Time
- Step 3 – Sitemap
- Step 4 – robots.txt Evaluation
- Step 5 – Meta Content
- Step 6 – H-Tags
- Step 7 – Onsite Content
- Step 8 – Keywords
Step 1 – Domain Authority
Domain Authority (DA), the most important part of an SEO score checker, is the number based on a 100-pointer scale that determines the authoritativeness of your website. The more the DA is, the more chances the site has to get better search results.
You can find the DA score of your website by visiting the Link Explorer and typing your URL. If your DA score is low, then your site needs some SEO work. The DA of a website is based on its age, SEO, and authoritative linkbacks.
Step 2 – Site Load Time
One of the key factors Google gives a better rank to websites is because of their fast loading time. So, if your website takes a bit of time in loading, then you might have poor SEO. SEO Audit Software offers an accurate website speed time and analyzes the performance and load time of your site. You will get an instant SEO report with the stats and statements about your website.
Step 3 – Sitemap
A sitemap is an essential indicator that your website is indexable and organized. Having a sitemap is a benefit in SEO.
- If you’re the website owner then you’ll probably know about your website’s sitemap.
- Simply typing “sitemap.xml” or “fullsitemap.xml” can help you figure out the sitemap of any website.
- Google also allows you to find out the sitemap of any website just by simply entering the URL followed by “sitemap.xml”. Ex – google.com sitemap.xml
- There could also be a possibility that a sitemap might not exist if the above-mentioned ways were not useful. Still, having a sitemap is crucial for SEO practices.
Step 4 – robots.txt Evaluation
Again, it is essential for a healthy website to have robots.txt files which don’t have any major disallows. To find the robots.txt file, just add the “robots.txt” after your URL/.
Step 5 – Meta Content
Although Google no longer considers having meta keywords as one of their ranking factors, it is important to have all the important meta components present in your website. To find out about the Metadata on your site, just right-click on the site and go to source code. Search for the title <tag> and search for meta description.
It’s important to learn beforehand that all the pages have meta titles and descriptions as they’re sometimes the only chance a user would click your site’s link.
Step 6 – H-Tags
After you have figured out the meta content on the site, it is important to check if the right H tags are being used on the website. A proper search engine optimization involves H1, H2, H3, and H4 tags usefully throughout the site. All the information regarding the H-tags is available in the source code.
Step 7 – Onsite Content
A good ranking in the Google search would require regular and consistent updates of content with new and trendy information. The questions that should arise would be if the content is up-to-date, easy to scan and read, etc.
- Keeping your site content updated on a regular basis could help it score well.
- If it is about a competitor’s website or a client’s site, look for the content source.
- Another way to find out the content’s freshness is to search inurl:URL blog
All in all, regular blog posts and updated content is ideal for a good SEO score.
Step 8 – Keywords
The final tip would be to find out how the website performs in the queries.
- Sign out of your Google account and conduct a search.
- Conduct the search on specifically long-tail keywords. The manual work gives the best results to know the website’s score.
To summon up, following the given steps would provide you with a list of issues and practices that need to be performed and addressed. Use this process to take an initial step to execute the low-effort but high-impact activities.
Furthermore, the quick and easy-to-do SEO score would help you make a long-term roadmap for the time-consuming and high-priority tasks that would require significant effort and management. It would be highly advisable to recalculate your SEO score once you have made the big sitewide changes on your website. As the sitewide changes may result in a better user experience, unforeseen visibility to indexable issues, and other small important changes.
Finally, the SEO world is never static. Google and other prominent search engines are always playing with their algorithms and ranking factors. One should make it a habit to conduct the SEO score test every once in a while to ensure the site is up to date and doesn’t fall behind its competitors.