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Why Should Your Startup Business Hire Remote Marketers?

Modern business successful busy woman at the table with laptop write planning. The concept of modern technology and a remote access point. Online trainings and professional development.

Remote working might sound appealing to job seekers, who are attracted to the idea of flexible working hours and a comfortable home working environment, but what’s in it for you – the employer?

Remote working, for the most part, refers to a ‘work from home’ situation, which has been imposed on most people since the onset of the COVID-19 pandemic. But remote working has been growing in popularity long before the current situation prevailed. A study by Gallup found that 49% of employees in the U.S were working remotely in 2016, and there has been a significant uptick in this trend along the years. So why has remote working become so popular?

No workforce trend will become dominant without it being beneficial for the employer’s bottom line, which means remote working must be mutually beneficial to both the employers and employees.

Does your startup need a remote marketer?

Most business analysts agree that all new businesses need to have a strong marketing strategy in place as they move from their business idea to an actual company. This is especially true for startups that need to adapt to an increasingly competitive environment; a marketing strategy that stands out from that of competitors can make the difference between success and failure.

But with any startup, the challenges of finding the best talent emerges.

The digital marketing industry has become increasingly complex and sophisticated in recent years, from the advent of account-based marketing to target large enterprise clients, to search engine optimisation (SEO) that requires a bespoke strategy depending on your target audience.

Even if your startup is based in a large city like London, it can be challenging to find the talent and expertise for your exact needs. Surveys have found that one in three London startups are unable to hire the technical talent they need.

Hiring a remote marketer could be the solution to this problem, as it allows you to access talent on-demand, anywhere in the world. In this article, we’ll outline down the key benefits of hiring a remote marketer for you to help you make the final decision.

4 Key Benefits Of Hiring A Remote Marketer

1. Reduced Costs

Global Workplace Analytics estimates that an employer can save an average of $11,000 per remote half-time worker hired in a year. Hiring a remote marketer can help you save costs for a variety of reasons.

In a survey by OwlLabs with 1,202 workers, 34% said they would take a pay cut of up to 5% in exchange for the ability to work remotely. It seems that remote workers are willing to exchange some of their pay for the added flexibility of working from home.

Hiring remote workers can help companies save time, money, and increase productivity.

This is especially true for digital marketing. Most digital marketers specialise in specific areas, which do not require them to be on full-time payroll. For example, if your company needs to run paid search ads, the specialist work required will likely only be six to eight days a month.

Hiring a remote marketer will also save you the cost of extra office equipment and office space that an onsite marketer would need.

2. Increased Productivity

Forbes states that remote workers can be up to 40% more productive than onsite workers.

As the COVID-19 pandemic affects the global state of work, more employees have now adjusted to the new norm of working from home.

Help your employees and remote workers adjust to new working arrangements by helping them learn practices to eliminate distractions, and provide tips to optimise their remote working environment.

3. Increased Employee Satisfaction

There are myriad benefits to working from home.

An OwlLabs survey shows that remote workers tend to be happier, feel more trusted at work, are better able to manage work-life conflict, feel less stressed, and are less likely to leave their employer.

Many employees thrive on increased flexibility and autonomy arising from a work from home arrangement.

Likewise, having your marketing team on a remote basis might help promote employee satisfaction and reduce your employee turnover.

4. Increased Access To Talent

By opening yourself to the possibility of hiring remote workers, you are opening yourself up to a broader pool of talent across the globe.

Traditional onsite recruitment limits you to the employees available in your region, whereas remote hiring gives you access to the best talent, regardless of geography. This is particularly beneficial for new startups as it can give you a competitive edge in the industry.

With onsite recruitment, your access to talent is limited by geography.

However, we should be cognizant that every startup has different requirements from their marketing teams. Based on your needs, you can also choose to hire those who are only partly remote, so that you reap the combined benefits of a remote and in-site worker. Online marketplaces like Upwork and marketer-focused platforms like Traktion can help you find the right marketing talent for your business, no matter where you are based.

As mentioned above, remote working has become a practice that is mutually beneficial to both employers and employees. For startups, it helps you keep costs lean, foster a productive and empowered work culture, and gives you access to a broader pool of specialist talent.

Published: June 18, 2020
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