Sarah Watson

Sarah Watson hails from Scranton, Pennsylvania and is a writer specializing in business and finance. She has a talent for breaking down complex topics into easy-to-understand insights, guiding her readers through their decisions.

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Leveraging Data Analytics for Effective Small Business Marketing

Data analytics has become a game-changer for small business marketing, with 67% of small businesses embracing analytics initiatives since 2020. By leveraging data analytics insights, these businesses are experiencing significant benefits, including a 15% increase…