Paul Roetzer
Paul Roetzer is the founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency that provides performance-driven marketing services. He’s also the author of “The Marketing Agency Blueprint” and ”The Marketing Performance Blueprint,” creator of Marketing Score and Marketing Agency Insider, and is an Entrepreneur-in-Residence for Office Depot’s SmallBizClub.com.
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4 Ways to Modernize Your Marketing Team
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.